Julie Gagnon-Erickson Addresses the Question: Is Pilates a Trend? How Pilates Instructors Can Incorporate the Latest Fitness Trends
Is Pilates just a fad? Lol- no way. Pilates is a decades-old regimen of movement! Pilates has been around for many years and has been used in all different types of training situations- including helping folks limited by spinal cord injuries to professional athletes and models that use their bodies exclusively for a living.
Boston native Julie Gagnon-Erickson is a renowned fitness instructor and the Founder of Endurance Pilates and Yoga. Below, she delves into the origins of Pilates and explains how fitness instructors can stay abreast of trends as clients attempt to follow the latest fitness fads.
Pilates Is Older Than You May Think
According to Julie Gagnon-Erickson, the origins of the Pilates technique date back to World War I, during which the original founder of Pilates — Joseph Hubertus Pilates — helped bedridden hospital patients exercise against resistance using spring-rigged beds. When an influenza epidemic struck in 1918, it was reported that none of Joe’s trainees died from the disease, which further proved how effective his system could be for overall health. With time, Joe refined his system; by the 1960s, he already had several students teaching the method to others. Mr. Pilates called his regimen Contrology and his goal was to teach students to move their physical bodies exclusively with the control of their own mind.
Pilates Provides Real Benefits
The benefits of Pilates withstand the test of time. Julie Gagnon-Erickson states that Pilates can:
- Increase muscle strength and tone
- Better flexibility
- Improve posture
- Control of all of the muscles of the body via the mind
- Better concentration and stress management
- Joint rehabilitation
Those who regularly practice Pilates can attest to these bountiful benefits.
How to Incorporate Pilates the Latest Fitness Trends
Julie Gagnon-Erickson states that there are ways to stay relevant as a top fitness trainer using mostly Pilates concepts as people hop from trend to trend. Instructors must stay up to date with emerging trends and adapt their methods accordingly. In such an age of mental awareness and mindfulness, fitness instructors can try to incorporate a wind-down period of self-reflection and meditation. Students will appreciate the introduction and love the “fitness for the brain” approach.
Invest in Your Loyal Clientele
As a fitness professional, you have already built a loyal client base. Although it may be appealing to “always be closing!” don’t invest the majority of your marketing efforts in attracting fleeting individuals looking for the latest fitness trend that are not looking for a long term commitment to their health. Instead, prioritize your most loyal clientele and focus your efforts on spreading the true benefits of Pilates. For example, you could do the following:
- Create a rewards system
- Host workshops about the benefits of Pilates
- Blog about Pilates on your studio website
With ever-changing trends, it can be hard for any professional to stay relevant. Fitness instructors face many challenges when dealing with evolving trends but can adapt with the times in order to remain current. According to Julie Gagnon-Erickson, Pilates is not just a trend and will remain a prevalent form of fitness for many years to come. She encourages other fitness instructors to research, adapt, and remain true to the values presented in the Pilates method.
For more information on Julie Gagnon-Erickson: https://www.linkedin.com/in/julie-erickson-2509973/