I thought I’d share a list (in order of importance) of the things I care about when working for a company. Also note, I’m looking to join a new team, especially if you guys have some similar values.
1. Getting Shit Done
I like working with teams whose number one priority is getting shit done. Working in a nimble environment where problems need to be solved is where I feel the most excitement. I love deciphering the chaos and identifying what key problems need solving to have the greatest impact. If you’re still just figuring shit out? That’s awesome. I’m in!
Once a solution has been identified, it’s all about focusing and seeing it through. I like to work on teams who can execute and finish something till the end, even if it doesn’t always work out.
3. Testing and experimenting
What I’ve come to realize in business, is that we’re all in the same boat — nobody really knows what they’re doing. Your only real advantage is the marginal knowledge gap you have between you and others. There isn’t just one right way to do things. What matters more is executing first on whatever has the highest likelihood for success and re-iterating.
That’s why I’m all about testing, executing and seeing what works. Constantly testing hypothesis’ and experimenting is key to figuring it out.
4. Being impartial yet passionate
The best ideas should always win. And I love working with people who are able to fight for what they believe in, and set aside any differences in opinion afterwards for a good coffee and a laugh. Seriously, if you aren’t willing to yell at me or send me a feisty email about something you think is right or you think we’re doing wrong, I don’t really want to work with you.
I love working with people who are able to fight for what they believe in, and set aside any differences in opinion afterwards for a good coffee and a laugh.
5. Giving a shit
Caring is more important than skill. Skills are acquired, caring, not so much. When you actually care, you tend to learn more and move faster. We’ll learn as we do, and figure things out together.
6. No Politics
If you’re putting yourself first, trying to climb some imaginary corporate ladder, and not focusing on adding value to our clients, I don’t want to be on your team.
Focusing on the user experience and making a client happy will have greater gains for the whole company and yourself — playing the politics game for ones sole betterment will cost you in the long run. I like working with people who would rather do the right thing for the user or customer at their own personal expense.
If you’ve read this far, you should know that I’m looking to work on some new interesting projects, I’m just trying to figure out which one. If you work for a cool company and are interested… read on.
MY EXPERIENCES. THE RESUMÉ PART.
What I’m currently working on
Currently I’m winding down a Salesforce CRM implementation project at a top tier real estate marketing company in Vancouver. It’s been challenging but fun. I got to work closely with the owner in adding value to our clients (real estate developers) by building a tool that would allow them to get a whole overview of their marketing and sales efforts.
We worked backwards, trying to figure out what real estate developers really care about. It turns out, we’re more of an insurance product to them, and they value information. They value information so that they can keep their board members informed, lenders up to date and more importantly, understand how their sales and marketing efforts are really performing.
So, we decided to provide some KPIs on ad performance, lead conversion and sales performance, something that isn’t being done in the real estate industry.
This project was challenging. It was difficult because, although the owner and I love data, and developers love the analytics we provide on their sales and marketing efforts, we had issues with internal buy in. It turns out not everyone on a team loves data, and not everyone cares about how well a flyer or magazine print ad is converting into leads. How am I the only one who thinks this is cool?
Despite some internal cultural struggles, it was still a succees. We were able to deliver on most of our goals for our clients, which is what really matters.
We built some awesome customer dashboards that tell our clients exactly how registrants are coming into the funnel and who their purchasers are (it’s crazy how many real estate developers do not know who’s actually buying, let alone who their leads are and how they got there). We also provided simple and elegant charts that show a project’s real time revenue, it’s achieved PPSF and much more. We called it KEYPIT, and you can check it out here.
it’s crazy how many real estate developers do not know who’s actually buying, let alone who their leads are and how they got there
Prior to that project I built their websites and helped implement a content marketing strategy, with webinars, articles etc. to engage with potential real estate developers. It worked, but it took a lot of time to see our efforts come to fruition.
Our sales cycle for getting new real estate developers to hire us is very slow and takes months of relationship building and numerous touchpoints, but from time to time, they bring up the content that we created during meetings, and that’s always a cool feeling.
MY PREVIOUS STARTUP
If you haven’t been able to tell. I’m into startups, where chaos, uncertainty and opportunities are abound is where I like to spend most of my time.
Prior to working for the real estate marketing company I had a 1 year startup called Scene Scout, which was like an AirBnB for film and TV locations. I didn’t love film or TV — it failed. But I learned so much and loved the experience.