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If you want to sell books online, book reviews matter. With the majority of books now purchased online, reviews provide what marketers call “social proof.” The actual content of the review is less important than the fact a review exists. It’s my experience that books with a handful of reviews sell exponentially more than those with none, and there is no such thing as too many reviews! I identified three major kinds of reviews you can get for your book, why they are important, and how to get them.

1. Book Reviews in Traditional Media

These are the coveted reviews in the mass media in major newspapers like The New York Times, popular magazines like Entertainment Weekly, and popular cultural blogs like Refinery29. Traditional media also includes book trade reviews in industry journals such as Publisher’s Weekly, Library Journal, and Kirkus. …

About

Julie Trelstad

Creative Director of Julie Ink, Author Strategist

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