
How do you measure how differentiated you need to be within category? The best way to understand what sort of content is “the norm” in a particular Instagram community is by doing research. Once you know what your content category is, search for the accounts that have the largest, most engaged audiences within that community and study how they look. To have a fast-growth organic audience you’ll need to greatly improve upon all aspects of their content to be differentiated enough to garner a fast-growing organic audience.