There is more to Venture Capital than the Creation of Unicorns
Unicorns. These mythical, unattainable creatures exist in centuries of European folklore and, in recent years, consume the minds of Venture Capitalists.
Start-ups achieve unicorn status when they achieve large valuations thanks to the development of innovative ideas that impact the lives of millions, perhaps billions of people.
My introduction to unicorns in the Israeli Venture Capital scene was a shocking encounter with a psychedelic unicorn art installation on my first day at PICO Ventures this summer.
The animated unicorn stalks its way through various venues, only to collapse and teleport into space. The irony of such art was not lost on me during my first day. I couldn’t help but wonder, “Aren’t VCs supposed to create unicorns, not kill them?”
After two months working at PICO Ventures, watching the puzzled faces of start-up CEOs and PICO employees alike that try to figure out the meaning behind the art, I have realized the message of the piece.
There is more to Venture Capital than the creation of unicorns.
While many VCs focus all their energies on finding the next billion-dollar idea, increasing KPIs, and maximizing returns, they have a hard time removing themselves from the addictive investment cycle and…
