Terry Fox Foundation App

Nay J
Nay J
Aug 24, 2017 · 4 min read

UX/UI Design Essentials Capstone Project

FINALIZED PROJECT IDEA — lesson 1

For my Capstone project, I have chosen a charity that was started by historic Canadian, Terry Fox. Terry Fox ran across Canada in order to raise the funds for cancer research after losing his leg to cancer. Just by running, Terry was able to encourage and create and environment of hope in communities that are impacted by people suffering from cancer and contribute to people who are trying to cure it.

Since 1980 Canadians across the country have participated and organized Terry Fox Marathons within their community. The Terry Fox Marathon and Foundation has even impacted the international community who also participate in the Marathon themed fundraising.

I chose this charity because I have personally participated in the Terry Fox Marathon since I was in elementary school. It is a charity that I believe in and love to be apart of. Also the app is a disaster and it’s ugly.

MOOD BOARDS — lesson 2

#1…A Vintage take on a Modern App

#2…Remembering and Moving Forward with Style & Elegance

USER CENTRED DESIGN — lesson 3

  1. Business
    name + short description what it is & what it does
    The Terry Fox Foundation is Canadian non for profit organization that revolves around creating funding for cancer research by motivating citizens to actively take part in one of many nationwide Marathons of Hope.
    The App is supposed to help users track their fundraising, donate to others, communicate between communities within the app and find out more information about runs taking place & the Terry Fox Foundation
  2. Users
    list all types of potential users of app, who will benefit? power users? not use it as much but still find value in it?
    Potential users of the app include;
    - people who would like to participate in the run themselves
    (specifically schools & communities)
    - people who would like to donate to others
    - people who would like to organize & volunteer their time.
    power users, most likely are individuals who are participating in the run and would like to track their donations progress
    People who would not use it so much but still find value in it, would probably be individuals that would like to donate but not participate themselves.
  3. Problems
    hypothetical or existing problems that the users might want to address and fix
    Besides the ugly design of the app there are a lot of technical problems that must be addressed.
    - takes you out of the app in order to create an account
    - doesn’t allow you to create account through Google+, Facebook or Twitter
    - Doesn’t have the main features of the app easily accessible to users
    - Too much of the wrong information, not enough editing of materials
    - Layout not made to fit app, (pics too big or small)
  4. Motives
    emotional drives and motivations that motivate user to use the app

    - creating a greater sense of community in times of hardship and in support of those going through hardships
    - betterment of self through philanthropic means
    - feeling of patriotism and nostalgia by being a part of a Canadian charity inspired by a Canadian hero
    - hope and courage for individuals with cancer who are participating and/or people who’s loved ones have cancer that are participating
  5. Fears
    anxieties users feel when contacting with the app
    The main anxiety that I know people will come in contact with straight from the start is the apps login section. Since there are too many extra steps.
    Other fears include;
    - not a cool enough charity for younger generations
    - unable to track/maintain/keep on eye on funding & donations coming in and going out
    - unable to see details and updates of marathons nearby
    - not enough features for
  6. Solutions
    exiting and hypothetical ways in which the analyzed business can solve the users problems
    Possible solutions include a total redesign of the app.
  7. Alternatives
    alternatives the users may choose instead of the analyzed business
    Although there aren’t many organizations with apps that are both charitable and directly engage the user in the fundraising and organization themselves, there are apps like Givelify, GoFundMe and GiveMeaning that enable users to donate to multiple types of charities on their own.
  8. Competitive Advantages
    features or characteristics that distinguish the analyzed business from its competitors
    A huge competitive advantage is that the organization itself is carried on through the presence/image of a Canadian hero, someone who is a very important part of Canadian history and symbolizes the image Canada wants to give to the world. (ie. patriotism & kindess)
  9. UVP (unique value proposition) — mission statement
    a single phrase that describes the value to the users the competitive advantages, and the philosophy behind/the “why”

ie. Running for Hope, Running for Others

CUSTOMER SERVICE MAP & SURVEY— lesson 4

Customer Service Map

Survey

PRIMARY & SECONDARY PERSONAS — lesson 5

Primary Persona

Secondary Persona

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    Nay J

    Written by

    Nay J

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