Duplicate content is a natural and inevitable byproduct in this age of content creation and distribution.
Content marketing is the new gold, and any good content marketer will publish their story to as many channels as they can to reach the largest audience possible.
This is where duplicate content and SEO issues arise. The same content, your story, will inevitably be found on multiple url variations. Simply put, there’s tons of duplicate content across different domains.
Have no fear, for Story Chief is here.
How does Story Chief solve your duplicate content problems?
The simple answer is: Story Chief practices canonicalization.
Canonicalization: It’s not a religion, but it’s as close to biblical proportions as you can get as far as Google best practices and organic SEO.
It’s the act of notifying search engines as to where the master copy of your content lives.
Whether you’re pushing your content to multiple websites or external hubs like Blogger or Medium, etc., nobody should forget where they came from.
Search engines should be alerted to this too, just for safe-keeping. So no matter where your content is published, search engines will know where the place of origin is.
How does canonicalization work, exactly?
Well, if you really want to know, it’s all done through the placement of something called a canonical tag in the code:
<link rel="canonical" href="http://example.com">
Don’t know how or don’t want to code?
Story Chief takes care of the “rel=canonical” tag for you, and more, so you don’t have to go down the rabbit hole alone.
Benefits of Story Chief and canonical urls for your duplicate content
In addition to the SEO benefits mentioned above, Story Chief:
- Boosts your content all over the internet with one click.
- Gives Google a heads-up as to the origin of your content.
- Provides you an organic backlink through canonicalization.
- Gives you more link authority and better rankings.
You just need to write, click, and marvel at the impact your content creates.
If you’d like to know more, then just request a live demo. We’ll be happy to accompany you down the proverbial rabbit hole if you really wish us to!
Better yet, if you think you’re ready to dive right in and start mining that content marketing gold, then just sign up for free right now and we’ll be your faithful pick-axe!