The foundation required for an individual to thrive, build their skills, and in turn contribute towards a larger vision is — Company Culture.
A culture is a set of values and principles that sets the tone of the organization. These values and principles are not just words that are used by HR during induction but they are reflected across all digital and physical touchpoints, processes, products, or people that a person encounters within the organization.
Businesses work essentially when culture is designed around 3 Ps — Passion, Process, People.
As a Service Designer, when I work with companies big or small, they always focus on Customer Experience and fail to realize that their employee is their first customer! If the people who work for you, believe in what they are a part of, indirectly it would reflect in the experience that they provide your customers. …
In today’s world where data and information is easily available and consumed across multiple platforms, your journey for buying a product, experiencing a service or interacting with a brand is not a linear streamlined process.
Due to the vast amount of information that we are consuming at a large rate, our brain is automatically filtering out information that we do not want to see or process.
This phenomenon is called sensory gating. Sensory gating describes a neurological processes of filtering out redundant or unnecessary stimuli in the brain from all possible environmental stimuli. Also referred to as gating or filtering, sensory gating prevents an overload of irrelevant information in the higher cortical centers of the brain. …
As a service design team lead, I often find myself asking my team — “ Where is your structure?” or “ Put your structure in place and then we shall discuss”. My team hates the word “structure” today.
In this article, I want to expand on why a structure is important as designers. Maybe this is a letter to my design team or any other design team who does not realize the importance of having a larger road-map laid out.
It is nothing but strategic steps which defines why each activity has to be conducted in a particular sequence. For further explaining the concept of a structure, let us take an example. …