[Katie] I have seen way too many design process diagrams. They’re all the same. I want to understand your process, so I can be sure you’re thinking about users and giving yourself room to develop creative ideas. But four bubbles, a few arrows and a bunch of words is just fluff. I’d prefer to see that process through the work. Show me how you’ve gone from insight, to concept, to solution, to impact with a real project example. That will help me understand how you work and think, and assure us you can do it again.
When exploring solutions for a particular problem, go broad before going deep. Brainstorm 10, 20, 50 solutions for the problem before getting into the mindset of picking a “winner”. The first 5 ideas will be the obvious ones. Creativity happens when you start to explore the 11th, 20th, or 50th idea.
The most extreme example I’ve seen of this is Typography for Lawyers, by Matthew Butterick. Mr. Butterick is using at least eight families in this design, and I’ve found this to be polarizing. Many designers argue the palette is too eclectic and that he could have accomplished the same thing with fewer typefaces, or one superfamily. For one thing, any design could be accomplished with fewer typefaces. Any pizza would be just as edible with no toppings, but sometimes I want a supreme, dammit! Again, your grandma doesn’t know what a superfamily of typefaces is and that’s because she’s got real problems to worry about, like when the Price is Right is coming on.