Now we know: Here are Google’s top three search ranking factors

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Wondering what are the factors that help you rank better on Google. For the first time, we have a top three list: links, content and RankBrain.

We knew last year that RankBrain was said by Google to be the third-most important ranking factor, but Google refused to say what the first two was. Yesterday, in a Q&A with Google, Andrey Lipattsev a Search Quality Senior Strategist at Google said the other two factors were links and content:

I can tell you what they are. It is content. And it’s links pointing to your site.

He wouldn’t say which was more important, to the top three list now looks like this:

1 & 2: Links & Content
 3: RankBrain

Of course, Google has many other factors that it looks at, such as those on our Periodic Table Of Ranking Factors. Links, Content and RankBrain themselves each are made-up of analyzing many subfactors. But these are the overall top three, officially confirmed by Google itself.

Here is the video embed:

(Some images used under license from

Originally published at on March 24, 2016.

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