I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a ‘defeat device’. If you don’t know, a defeat device is a bit of software that allows a car to give false readings during an emissions test…


De-dum de-dum de-dum de-dum. De-deum de-dum de-dum de-dum. De-dum de-dum de-dum de-dum. De-deum de-dum de-dum de-dum…

Having consecutive sentences the same length can really suck the life out of your writing. It’s like talking in monotone. That’s why rhythm is so important when you write.

Of course, it needs to…

Matt Turner

Founder of Writers (www.writerscopywriting.com). We write a lot. We think even more. We coach a bit.

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