Jürgen Aha — Most important things to consider when starting a new business
Are you considering to start your own business? Starting a business is a good thing but the first thing you must do is to perform some self-evaluation. This is necessary because running and managing a business is not a casual undertaking, the odds are stacked against you. There will be difficulties and setbacks along the way. Therefore, as a business owner, Jürgen Aha says it is always a good thing to start doing some self-evaluation before you make a final decision.
Ask yourself some of the following questions?
Are you ready to become an Entrepreneur? The word ‘entrepreneur’ sounds good but to be a successful entrepreneur is not an easy task. Are you a persistent person? Do you give up easily? Are you willing to face the odds of failure in business? Are you committed enough to go all the way?
Try to answer those questions honestly. If you do that, you will have a good feel whether you should jump into a business or just stay with your current employment. If you can’t run a business, you should stay as an employee. Note that there is nothing wrong with working for others. If you can be successful as an employee as well.
Establishing a business is a good thing but you must also remember that in running your own business, you should be ready to face the difficulties and setbacks that will come along. Average business enterprises face a very challenging reality in the world of business; every single day the challenge of how to get ahead of the competition is apparent.
One major issue every business owner is going to face is management problems. Considering that it is a start-up and on a small-scale level, the majority of the decision-making and planning would come from the business owner. But some small-scale entrepreneurs succeed in their goals and make it through in their operations.
Jürgen Aha says here are some of the managerial issues you must consider thoroughly when setting up a new business:
Make sure that there is a market for your products and services. To find out this information, you need to conduct market research. You must always research and investigate your marketplace before you set up your business enterprise.
You must have a plan that can guide you on how to market your business. What resources you need and what management structure or control you want to put in place. If you don’t plan, you are setting yourself up for failure. So, careful planning when starting a new business is crucial.
As mentioned earlier by Jürgen Aha, starting a business is not a casual undertaking. Business is not a hobby, if you run your business as a hobby, you will not succeed. So, strong commitment and determination are needed to run a business, be prepared to work hard.
Some people have the knack for running a business but cannot manage and facilitate the people. For start-up enterprises, ownership is more on self-orientation because it is a new business. The management approach is more of a personalized one, instead of being institutionalized. Some business owners find it difficult to attend to the actual needs of the business and at the same time, lead the employees. To solve this problem, entrepreneurs should attend leadership workshops for proper training or they can assign trusted and potential employees to manage the people.
Another issue with start-up entrepreneurs is difficulty in finding and hiring potential employees to join the company. This is because of unattractive compensation, limited job security, and low status from being a part of an average business enterprise.
Make sure you find a good accountant that can help and advise you on the tax issue.
Take some time to study and understand your competitors. Find out what king of marketing strategy are they using and ask yourself if you can do better? Check out the quality of their products, check out their customer service and check out how they position their business.
Jürgen Aha says to make sure you consider all the above-mentioned issues before investing in a new business venture.