Jussi Pullinen
Aug 29, 2017 · 1 min read

Picked up on a few points of yours, here’s the result. The main point I’m making is that we need to change the discourse around data and analytics from a ”fear of demand” to a “meter of relationships and/or relevance in community”. Too much talk around analytics is focused around a horizontal strategy of maximizing the audience and not the stuff really done in quality (paid) publications.

https://medium.com/@jussipullinen/journalism-never-really-was-detached-a-case-for-using-analytics-in-newsrooms-to-build-1efe4f7dbc51

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    Jussi Pullinen

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    Visiting professor in journalism (2017–2018) at Tampere Uni, News editor at Helsingin Sanomat. Finland. Digital media, digital news ecosystem and storytelling.