After getting a note from a friend in the industry about a project related to the N-Gage by the Finnish Museum of Games and at the same time seeing people in droves arriving to Helsinki for Pocket Gamer Connects I remembered this post I did in 2011 about the legacy of N-Gage, Nokias ill-fated but pioneering gaming phone.

The post obviously misses to point a lot of the other later formed developers set up by N-Gage alumni – like Next Games – but nevertheless it is still a good reminder of the role that Nokia played in boosting the global…

From warehouses to meeting places. From transactions to conversations.

Image © David Shankbone. Wikimedia Commons.

Matteo Penzo of Frog and Tim Kobe of Eight Inc had an interesting conversation about the future of brand experiences at Step Conference in Dubai last month. The majority of the discussion was centred around the future of retail — especially with the unwavering growth of e-commerce disrupting traditional brick & mortar.

The big question was: Is there a role for retail in a world where consumers can find out more about the products on display with a simple Google search than from the sales rep at the store, where they can get a better price from Amazon or

Don’t Disrupt. Focus on Adding Value to the Lives of the People You Want to Engage With.

It’s hard to believe it’s been 18 years since Cluetrain Manifesto was first published. I still remember sitting on a plane totally oblivious to my surroundings and just devouring the book. It was life changing. The most meaningful and important marketing book I have read — to this day.

It was the first time someone put the gut feeling I had into words:

That marketing and advertising should be about treating your audience like human beings, listening to them and forming real meaningful relationships with them by bringing something to the table. Not just stealing attention and time.

I’ve never…

How a toy shaped my image of CAT

I’ve always admired the way CAT has branched out from their core business of making the biggest and boldest machinery that literally shapes the Earth to clothing, footwear, mobiles phones and all the way to toys.

I’ve worn CAT boots and loved them for keeping me warm during the cold Finnish winters and more importantly giving my testosterone level a much needed boost. What they also subconsciously did was cement my image of CAT as a brand that delivers sturdy unquestionable quality.

Funny how that can change with one toy.

I have a one year old son and like any…

Our brains have been overclocked for too long. Time to install some fans, bring down the Mhz and let the most critical resource we have in our industry breathe again.

Sour Lemon poster by Bangkok Showcase, 2012.

Marketing today is a continuously evolving mashup of creativity, psychology, sociology, understanding of the latest and future trends and immensely complicated webs of interaction in an ever expanding selection of channels all aiming to affect the ever changing human psyche. That’s not easy to describe let alone work on and yet we expect our troops to be able to churn out brilliant ideas after another with little or no rest.

In todays connected world it’s the never ending stream of interactions that defines your brand.

Big hollow statements no longer cut it. Building a loved brand takes time and effort spent relentlessly focusing on the seemingly inconsequential and often ignored details of each interaction between you and your audience.

To embrace this consider the following.

Deliver on your promises

Are the big bold statements you are making with the majority of your marketing budget (which you should also review btw) being delivered on as your audience moves through your funnel? …

When was the the last time you just listened?

When I was in my teens I worked at a record store. It was the best and coolest summer job you could have back then. I mean this was a record store of the 90’s when CD’s had just came out, vinyl was still the thing and music was still music and you actually had to wait weeks (what!) for the physical copy of that new record by your favourite artist to arrive.

It was special then when you finally got that record, took it home and put it in your newly bought super expensive CD-player and cranked up the…

Why jumping through hoops is a waste of time. For everyone.

The purpose of an advertising pitch is to evaluate and ultimately find the best possible creative partner for a brand. Why is it then that the whole process is designed to remove all emotional connection and real human interaction between the client and the agency peeps said client is considering working with?

I’ve worked on both sides of the fence on multimillion dollar campaigns and have learned one truth. The best creative work happens when the client and agency have an open, transparent relationship that’s based on mutual trust and respect. …

The village is back. With a vengeance.

This was originally posted on my now offline blog in 2010. Thought I’d repost as it still rings true.

Baxter, Perry, Burns Bakery in Dresden, Ontario in 1890s. Image Sweet Americana Sweethearts.

Imagine you live in a village sometime in the end of the 19th century.

You buy your bread from the village baker every day. You know it to be good, tasty and healthy and you know he won’t overcharge you for it. Why? Because you are close to him. You know him. His reputation in the community is linked to the quality of his bread. …

Affecting change in a startup city

Dubai is a city of change. It’s relentless pursuit for the best possible in everything combined with the surprising humility in admitting mistakes, learning from them and pivoting quickly is what makes it a unique test lab defining the city of the future. It’s a constantly evolving MVP of a city.

I live in Dubai Marina. A ten year old man made marina known as one of the tourist hot spots of the city, home to close to 200 000 people and the world’s tallest residential tower. …

Jussi Solja

#Digital thinker and doer since '94. Have fought for the Sith and the Rebellion. One of The Sexy Beasts.

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