To me advertising (when done right) still has a role to play in helping brands reach out to the right people, to communicate their values, thinking & solutions (products) and then inviting them to engage. If it is a match.
Maybe advertising (a redefined non-disruptive version of it) can still be the means to connect the two…
Spot on. Like Marshall Goldsmith puts it in Triggers — creating lasting behavioural change is one of the hardest things for even the smartest of us to achieve. That’s the biggest challenge to manage when you create a product or service to replace or change an existing way of doing things.
I hope the opposite will happen: We go back to taking the time to focus and really listen to each other. Not to mention take the time to actually reflect on what we’ve heard instead of trying to again do more faster. I hate it when I feel like you described and find myself finishing off sentences for other people.
Spot on. Best post in ages. Thanks!
One huge practical challenge especially for big brands in walking the talk is a siloed organisation. Marketing alone can’t turn a brand more human . It all has to start from the top and the new way of doing (not just thinking) needs to be infused in to the culture of the whole…
It’ll do the trick. Just remember the variation on a daily basis + rest days. Though nutrition plays a big role as well in maintaining your weight (80% I’ve heard). Avoiding the bowl of chocolate goes a long way. All the best and thanks for sharing ☺