What Makes a Good Logo?
Tobias van Schneider
7788

Happy to see you tackling the logo subject, Tobias! I can certainly agree with Erik about logos being a spectator sport. I wrote a post nearly a decade a go, on what makes a good logo and would like to share here for your readers: 
http://justcreative.com/2009/07/27/what-makes-a-good-logo/
Cheers!

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