Gain a real advantage with Sketch 💎 data. — Today we, digital designers, have a terrific opportunity to use real data — or generated — on our daily work. We can test and iterate design solutions faster and in a better way for everyone. The days of Lorem Ipsum are long gone, thank God. You can save hours of…

About struggles and motivations. Frankly. — My first day at Readdle was 8 years ago already. I’ve gone through many struggles, grown from junior graphic designer up to head of product design. Below, I’m sharing my lessons learned so far. Frankly. …

The Streamlining Checkout Experience series. — Short recap. 1st chapter. We reviewed the pressing problem of the checkout process on different services. 2nd chapter. There are 18 musts for how to design a way better experience for your form. 3rd chapter. The process of designing Fluix checkout form and some insights; the constraints for the proper…

The Streamlining Checkout Experience series. — Summary: this article is the culmination, or semantic conclusion if you may, of my two previous articles. In the 1st one, I described the problem behind the online checkout processes. In the 2nd, we looked at 16 must-know principles that will help you design a better experience for any form. …

The Streamlining Checkout Experience series. — Summary: In this part you will find out 16 musts for how to design a way better experience for your checkout form (or any other form), and you will understand why you should do so. Besides, this article is the second one in the series of articles linked together by…

The Streamlining Checkout Experience series. — Summary: nowadays online checkout processes are too complex and cannot be compared with the real-life cash checkout. But they definitely can be better. In this article on example of 4 services I overview the checkout process…

Summary: Design your product with a longterm relationship between the user and the product in mind. This approach will allow you to build a truly great user experience and keep customers in love with your product. That matters. All Product Designers first of all should worry about questions like: How…

The bigger the display is, the less easily-accessible zone is, the more necessary is the adaptation of design to improve the user experience. — Before I dive into details I should take a moment to explain a couple of things. Let’s travel back in time of the iOS7 release. What has changed in the system compared to its previous versions? User’s content got the highest priority. No skeuomorphism in design.