Dear Food Leaders,
I’ve had lots of successful folks give me advice about you. Advice on whether to work with you (be wary), on how to grow with you (go slow) — and the good we can do with you (very little).
We built a movement, and the fastest-growing food company on earth, around intentionally ignoring all of it.
We started Hampton Creek because we believe in the goodness of people — in the goodness of you. And you, the same folks who created a food system that often violates your own values, have validated what all of us knew: It turns out that when you create a path that makes it easy for good people to do good things — they will do it.
I know we’re all buried in the to-do list of the day. But you should know, that as of 2:19PM PST on Sunday, June 7th, our movement includes:
And many of your kids.
Just three years ago when we started, I thought you were the problem. And I was wrong. You have always been the kinds of folks who know what the right thing to do is. You have names. And families. And you, just like all of us, want your kids and friends and loved ones to admire who you are. And you, just like all of us, are just trying to figure it all out.
And that our 2015 impact is driven by you?
You should feel insanely proud.
Josh Tetrick, CEO & Founder
PS: You can reach me anytime at 415.404.2372 or firstname.lastname@example.org.