The secret to winning the hearts and minds of your current and future customers. — The standards that customers hold brands to have shifted dramatically in the last few years. And at the same time, technology has been inspiring companies to reimagine every aspect of how they function in our increasingly virtual world. …

No need to reinvent the wheel, just use these tried-and-true strategies for sustainable growth. — Startups often find themselves navigating a tough and competitive environment. Amidst numerous challenges, the right growth strategy becomes paramount. It’s not just about survival, you want to do more than just “survive”, anyhow. It’s about establishing a strong presence early on. Securing a solid foothold in the market requires a…

Maximize Black Friday returns in as little effort as possible. — Let’s take a moment to discuss a much-debated topic among entrepreneurs: Black Friday sales. Specifically, I want to tell you why you should be doing them (and never questioning that decision). There was once a time when I scoffed at the idea of running a Black Friday sale for my…

A smooth sale depends on doing several things right — Deciding to sell my business was a pivotal moment in my entrepreneurial journey. I poured my heart out over eight long years to make the business the best it could be, so exiting was a decision that I didn’t take lightly. I knew that I would need some help, seeing…

Timing, tactics, and a little bit of luck. — Starting my first company, LearnDash, wasn’t about chasing the million-dollar dream. It was about building something valuable that could transform how people experience online learning. More selfishly, it was about creating a “lifestyle business”. At that point in my life, I was living in a hotel room four to five…

There are some misconceptions about ROI in marketing. Let’s debunk them, and focus on what really matters. — Across every business industry in the world, one phrase gets thrown around quite often: return on investment, or ROI. For founders, understanding this term is like having the map to buried treasure. But just because you have the map doesn’t mean the journey is an easy one. …

If marketing is the fishing line, inbound sales is the reel — I read a lot about marketing tactics when starting my first software business — most advice centers around creating a winning product and then ways of letting people know about said product. It wasn’t until years later that I realized that I was missing a critical part of the customer…

Tips for making your investment in business coaching worth both your time and money. — Business coaching can be a game-changer for founders who are hungry for success, but people still wonder: are business coaches worth it? You’ve likely seen the rise of coaching services promising growth, better leadership, and increased profits. But here’s the real deal: hiring a coach is just the first step…

Five successful, modern day guerrilla marketing campaigns and how they helped their brands. — Flash mobs, giant art installations, and risky sporting events have something in common. They all attract eyeballs and attention. Guerrilla marketing uses unique, unconventional, and creative tactics to drive awareness. The approach, introduced in 1984 by Jay Conard in his book ‘Guerrilla Marketing’, is now a popular marketing tactic.