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How do products become ‘sticky’? How do ad campaigns go ‘viral’? What differentiates genuinely successful businesses from those that fail?

The meetup group ‘Design Thinkers’ has run a series of talks and workshops on persuasive design, in Dublin over the last year. The group, run by Manoj Chawla of Easy Peasy, has been active over the last two years in Dublin and is now running workshops over the coming months.

We got to speak with Manoj before his next meetup to find out more about Persuasive Design.

What is Designing for Persuasion?

Designing for persuasion is about baking in methods to persuade customers into the product. Marketing is designed in from the get-go. It brings together design thinking, behavioural psychology, neuroscience and marketing. …

About

Justin Lawler

Self-Quantifier, tech-lover and biohacker. Organiser of Dublin Quantified Self. Developer. More at http://justinlawler.net

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