How do products become ‘sticky’? How do ad campaigns go ‘viral’? What differentiates genuinely successful businesses from those that fail?
The meetup group ‘Design Thinkers’ has run a series of talks and workshops on persuasive design, in Dublin over the last year. The group, run by Manoj Chawla of Easy Peasy, has been active over the last two years in Dublin and is now running workshops over the coming months.
We got to speak with Manoj before his next meetup to find out more about Persuasive Design.
Designing for persuasion is about baking in methods to persuade customers into the product. Marketing is designed in from the get-go. It brings together design thinking, behavioural psychology, neuroscience and marketing. …
SleepScore, the sleep tracking company behind the device SleepScore Max has just released a standalone app delivering their SleepScore to the iPhone app store.
The app, free to use from the iPhone app store, is powered by sonar and is backed with massive experience in sleep tracking, backed by Dublin based sleep tracking company ResMed.
The SleepScore already has the most accurate sleep tracking device. Now they have most advanced and accurate Sleep Tracking app.
How do we define wellness? How can we track it?
Monitoring patients in assisted living facilities is an incredibly important process. Monitoring catch illnesses, neurodegeneration or any other degeneration conditions early, which if not caught can have much larger implications in the future.
Wellness, as opposed to sickness, is a helpful way of looking at the issue. It not just about maximising quality of life — it can catch potential issues early if tracked on a day-to-day basis.
Monitoring this ‘wellness’ turns out to be a challenging problem, however.
In May at Dublin’s Quantified Self meetup, Joan Cahill from Trinity School of Psychology, and Sean McLoughlin from Oneview healthcare spoke about the solution Oneview is putting together to address these problems to allow for better care in assisted living facilities. …