Justina Bakutyte

Communicator @impresspages. Browser. Type nerd. Neon lover.


Above and beyond advertising

How brands should act in a converging world

It was my second morning at the LOGIN tech conference and with my eyes still closing in…


The Scent Of A City

Alternative ways to experience urban spaces: Smell

Did you know that the dominant scent of Edinburgh on a breezy day is that of malt extract…


It’s OK To Not Know

Or how to stay sane at a new job

I’m a work vagabond. Over the course of six years, I tried six different jobs and now I’m at my seventh halt…


Is your brand a ‘lobby boy’?

Wes Anderson inspired take on brands

“What is a lobby boy?” Chief concierge Gustave H. pops this question in the latest film by Wes…

Publications edited by Justina Bakutyte

Working up a tech startup. Stories from within.

Experiencing the unraveled side of urban spaces around the world. Hidden gems and sensual exploration. To contribute, tweet me at @justinabaku


While we are asleep here, we are awake somewhere else

The fiction of our digital presence

I’m not sure how aware of the meaning Jorge Luis Borges was when…


Just write, will ya?!

One step to overcoming that annoying writer’s block

Writers gonna write. But sometimes it gets haaaard. Sometimes writing becomes a monkey…


Above and beyond advertising

How brands should act in a converging world

It was my second morning at the LOGIN tech conference and with my eyes still closing in…