I think you’ve found a problem with social media in general as opposed to Benjamin Hardy. Medium itself has given writers advice on writing “for people”, applying writing to the reader and including words such as “How to” in titles — all because Medium is the medium of the short article. Clearly, this is because these are the articles that people are clicking on and reading. I haven’t seen any articles on medium over 20 minutes reading length. I feel this is a challenge that journalists and writers have struggled with for a long time, essentially: “How to get attention without succumbing to bombastic advertisement or sensationalism?”
If a tree falls in the forest and no one is there to hear it, does it still make a sound? If a writer publishes an article on Medium that is great, but no one takes the time to read it or recommend it, is it still great?