Your job sucks.

Justin Benfaida
Feb 17 · 6 min read

Turning your car’s ignition switch off in the morning to walk in and get your wake up juice is a necessity. The smell of that dark cup of Joe and the warmth it fills into your hands as you refuse to separate it from your grip. It’s the sort of necessity we create as a habit which quickly becomes the best part of our day because, well, sitting at your work desk for the next 8 hours sucks.

Photo by Alex.

There are two types of people in this world: Those who crave safety and stability and those that defy the laws of traditional jobs that go above and beyond absorbing every learning tool they can find to achieve a paycheck far higher than those who stick to the norms. I commend those that take the hard route and have the ability to learn, create, grow, and reapply learning experiences into more learning experiences (#compoundinterest, pun somewhat intended).

So how can I leave my job, I have bills?

This is the hardest part of moving forward — you must also stay stagnant. You will be exhausted. You will be miserable. You will feel like you are on top of the world. You will feel like you’re an idiot and you’ve wasted so much time. If you work solidly for 2–3 months on a project you should start seeing some type of result. This result tends to not always be a financial result (I didn’t sell my first book on Amazon until the 4th month when I was telling myself I was an idiot and my thought thesis was wrong), but sometimes may be a result in the form of bigger viewership, or increased interest by others in the side project you are working on.

Every minute spent watching The Bachelor or playing video games is a minute that doesn’t even potentially make you a dime (unless you are convinced you need The Bachelor for that one Jeopardy question for the day you finally are chosen). Every minute you are spending out at the bar getting shit-faced with your friends because “It was such a long miserable work week”, should be a bigger indication to you that you shouldn’t be out getting shit-faced if you want to stop experiencing that dreaded long miserable work week. You should be working on how the fuck you’re going to eventually stop showing up to that job that causes you to feel like shit by the end of the week.

But I don’t know what I’m good at.

Every. Single. Person. Is good at something. I find it hard to believe that there is anyone out there that just isn’t good at anything. Think to yourself what you do when you have down time? What are your hobbies? What can no one else beat you at if it was a competition? For me… I’m unbeatable at diversification. I can build a website from the ground just as good as I can edit audio and video. I can cook just as well as I can make cocktails. I can write just as well as I can finish in the top 10% in a shooting video game. However, I’m not the best at any one thing as a result. I’m not consistent enough in my time involved to continue getting better. And there’s a place for this utility guy out there as I’ve learned to provide multiple solutions to multiple problems benefiting my own growth over time as well as others.

If you make the best cupcakes that your friends have ever seen — I think it’s worthwhile creating a Cupcake of the Week club where your company can ship out a new different cupcake every week to those subscribers paying $20 a month. At this price will you make money? Not at first. However who would cancel a $20 subscription cupcake model where you get something delicious at your front door every Monday (Because Monday’s can always use a lift up).

If you can sew then why the hell aren’t you making custom items and launching a Shopify account to sell these exclusive skirts and jackets on? Exclusive typically means “More Money” and who wants to wear the cookie cutter denim that the rest of the girls in the bar will be wearing from H&M?

If you like playing video games all day and are good at it then you need to be entering into competitions and starting a twitch stream and a blog. You need to also do research in social media growth tactics to target your specific audience that are interested in the things you’re pursuing; perhaps an instructional video of tips and tricks to not die so quickly!

Anything can be monetized, it’s just a matter of finding the way into unlocking that icing on the big fat cake.

How do I know if I’m making progress?

Data! Data! Data! Fortunately for us in this technological explosion of growth we know everything. I know how many people clicked this article, I know how many people made it all the way to the end (cheers to those that have been motivated to get shit done!). I know if my stats are higher than normal. I know if my stats are lower than normal. I’ve also learned I don’t have to do anything but keep posting stories here, and they will be sourced in the search bar when someone is seeking something relevant and I’ll still find readers inadvertently while I sleep.

Photo by rawpixel

If your macro goal is to sell a product we know to get there you need to build a social media following and find bodies to take interest. There are things we must accomplish in order:

• Build an Instagram/Facebook profile.

• Get users to see the profile.

• Get users to click through to the website on the profile.

• Get users to believe in the product and purchase from website.

• Create new goods aligned to beliefs to retarget previous customers in the future.

Every step of this road is supported with various metrics that you can gauge to fortify if “you’re doing it right” and the rest will follow as a tumbleweed of natural growth… does this take longer to accomplish? Yes. But does it build an organic growth vehicle? Yes. Are brands built overnight? Usually not.

Instagram tracks (on business account) how many viewers your profile has over a set period. You control if that number goes up or down. No one knows you exist if you don’t let them know you were there in the first place, so sometimes a subtle like, follow, or comment on a page that may find you relevant will help to gauge interest in your brand. Do that enough times a day, times thirty days and you may have found your first sale.

You’ll also notice how few people actually click all the way through to the website (this is an important ratio that always needs tweaking). If you set out 1,000 fishing lines and only get 3 nibbles there is a problem here and you may be targeting the wrong user base for your product. If you can set 300 lines and get 10 fish on a hook you are on the path to successfully turning a part time business into a full time business (in time).

I don’t have all the answers. I can help monetize and tweak your ideas to make them better, stronger, and more efficient — but one must realize the only way they can make any of this work is with persistence and months of building. Rome wasn’t built in a day.

Feeling motivated? I can’t give you all the goods at once as if this is a Harvard online sales course…. but little at a time we can read our way to a stronger future.

Click here to read about how I applied previous knowledge in sales and efficiency to a failing bar and boosted sales by 30% as a result.

Find me on instagram and twitter figuring life out one photo and tweet at a time.

Justin Benfaida

Written by

Designer x Photographer • Editor x Curator • Bartender x Marketing Major • Failure x Tester • New York Trader x Sales //

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