The one true O.G. of growth hacking had an answer for this…

“You have to learn the rules of the game. Then play it better than anyone else.” — Ben Franklin

I think he meant, if you have to stand in front of a Porsche to get people to listen to you, then do it. We cannot change the player or the game. We can just play the game.

If you can still achieve your life’s mission and goals without standing in front of a Porsche then great! If using signalling is what helps you change 1000 more lives tho… use signalling.

It’s not about how we feel. Or what we want. It’s what the customer feels and wants. IMHO.