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Our very first iOS app, Betera, launched on Product Hunt on Tuesday, May 10, 2016. Our goal was to be one of the top 5 products of the day, but we ended up ranking 15th out of 80 products. Yes, we missed our goal, but we are super proud of ourselves.

Here is why.

Last Tuesday was a rather unique day with three Unicorns (Amazon, Slack, WhatsApp) all launching their new products on the same day, along with a few version 2.0 products that already had a decent following. Right off the bat, it was quite obvious that we were going to get buried. Except that we weren’t. Luckily, we came to the battle prepared, and we managed to stay on the main page for two full days. We also ranked as the top food product of the day, and we are still ranking higher than Hootsuite 3.0 for the Social Media Tool category. …

Justin Jae Chung