WHY STRATEGY MATTERS FOR CREATORS

Justin Levine
Nov 5 · 2 min read

So your fans love you… but what next?

Growing a fan base and finding new, legitimate followers is just as important as those first 100 likes. No matter what level of influencer you are, from micro to celebrity, if you’re not thinking about strategy in your side hustle — you’ll quickly get left behind.

But what does strategy even mean?

It really just means diving into the nuts and bolts and not-so-glamorous aspects of your online business. It means making some educated guesses on how to most effectively engage your fans and a rough plan how you’ll put those guesses into action.

The more thoughtful and meaningful you are with your strategy, the more successful you’ll be in earning trust, loyalty and engagement with your follower-base. And when your side hustle uses platforms like Collide.com, that means more effective ways to earn money.

Discover our Top 4 ways to instantly set your strategy on the right track:

1. Choose A Platform That Does the Work for You

You can easily link from your social pages and leverage existing online business pages to direct traffic to your Profile on platforms like Collide.com. Earn money from clear and simple Subscription Fees and Connect Features like talk, text, and video chat.

2. Timing is Everything

Post content and interact when it makes sense to your fans — not on your preferred schedule. Skip 3 AM postings when no one is awake. Have a big international following? Time your posts and be available to interact when their time zone is awake and online.

3. Connect Through Engagement

Remember, you’re interacting with real people, not computers. Don’t make yourself seem too perfect or your answers too pre-planned. Think about what types of content work best in your online business and choose an assortment of video, images, text and memes that fit best within that sector. A little variety will give your fans more ways to engage and more reasons to come back to your page day-after-day.

4. Give Your Content a Personal Touch

Your content shouldn’t feel like everyone else’s, because it’s not — it’s yours. The more personality your followers can feel from your pages, the greater the connection and loyalty

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade