3 user research insights from Kathy Baxter — a True North podcast

Apr 12, 2017 · 1 min read

Kathy Baxter discusses the state of user research — past, present and future — and her personal experiences with empathy and user advocacy

User Researcher and Co-Author of ‘Understanding Your Users’, Kathy Baxter talks candidly about the state of user research in this True North Master Series podcast. Kathy has gone from studying Aerospace Engineering to Engineering Psychology, working at Oracle, eBay and Google, and now a Principal User Researcher at Salesforce. It’s safe to say that she is a true user advocate.

In the podcast, Kathy discusses how user research has evolved over the past decade, research in consumer and enterprise environments and offers advice on getting the most out of your own studies from past experiences. The team at Justinmind just loved hearing her thoughts and wanted to share them with you.

Find a summary of her insights and catch the full podcast here.


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