5 e-commerce UI design errors you’re making & how to fix them

Find out how to improve e-commerce through savvy user interface design, with this Heroic Search guestpost

User interface designers are the heart and soul of successful e-commerce. A user-centric interface can make the difference between a successful e-commerce website and one that fails both business and customer goals.

Whether you follow someone else’s blueprints, using pre-built themes, or you prototype interfaces from scratch, there are critical UI design errors that could be costing you sales. Here’s a list of online store UI design mistakes and how to correct them.

1. No Email Subscription Form

When you think of user interface design, email may be the last thing on your mind. If so, you need to reconsider your strategy immediately. Segmented, targeted emails generate 58% of all revenue. Additionally, email is 40 times more efficient at acquiring new customers than Facebook or Twitter. How can you expect your emails to impact sales if there’s not an easy way for visitors to subscribe to your mailing list from the user interface?

Most e-commerce site builders have built-in subscription forms that you can drag and drop into your UI. Just make sure the pre-built subscription forms align with UX best practices on form design.

Read the full post on Justinmind’s blog