Shaping an organization from the inside to focus on what matters most — the user. — I have always been a proponent of “being the change” that you want to see in any organization that you work for. When it comes to user-experience, that change usually comes in the form of improvements to your product or service. If your company or organization supports that mission; great…

The genius of Purple’s marketing strategy — Not long ago, I was trying to watch a video on YouTube. I got the expected “5-second till skipping” countdown and had my mouse hovering over the skip link, but the video was interesting. I laughed, so I figured I’d give it another few seconds to see what the product…

How great UX engenders brand loyalty — I’ve been working on a deck for my executive team that talks mainly about user experience. I discuss what it actually means to work as a User Experience professional. …

Using a system to win and keep your dream clients — My career has taught me a lot about clients. I’ve learned how they operate uniquely and how they view creative and user experience in their organization. …

WCAG accessibility standards can help UX professionals design and develop true usability — I’ve been promoting accessibility best-practices for the past several years now and I’ve realized more and more how much education is still needed around this topic. Developers usually have a rudimentary understanding of WCAG standards, but rarely are they front-of-mind for day-to-day work. Top-tier designers will generally consider contrast, color…

How Tesla’s UX is helping to carry it’s stock price — If you haven’t had the chance to drive a Tesla yet, please stop reading this article immediately and schedule a test drive. The machines that Elon Musk and his team have built are truly mind-boggling. You don’t even need to “drive” the car anymore. It does all the work for…

The glorious end to traditional cable service as we know it — Would you call Netflix a user experience company? Most probably wouldn’t, but it’s at the heart of every move they’ve made over the course of their existence. Just like Apple is heralded as a design-company first and foremost, I would call Netflix a user-experience organization. When Netflix was founded (way…

Weekly must-reads from the best and brightest minds in UX, design, front-end development and customer experience. — Improve Your Billing Form’s UX In One Day Some great tips that make a huge difference to your forms. If you’ve ever been frustrated by credit card entry. Improve that form.

Weekly must-reads from the best and brightest minds in UX, design, front-end development and customer experience. — Which Responsive Design Framework Is Best? An eye-opening look at how non-developers see Front-End Frameworks. Apparently no one has heard of anything but Bootstrap.