It’s Not Too Late To Become A Social Media Influencer — Here’s Why
There will always be a new influx of creators.
Today’s social media influencers, the Kings and Queens of YouTube and Instagram, won’t be at the top forever — and that’s not a bad thing.
Whenever I hear aspiring or semi-established influencers talk about content creation, there tends to be this lingering mentality that they’ll never catch up to the people who already have millions and millions of followers.
What I like to remind them of is that, while you might not beat them on their home turf, that’s not to say that you can’t reach that same level of influence on a new or emerging social platform.
That’s the real beauty of the content creation game.
It’s always changing.
Go Back To The Beginning
Do you remember when YouTubers first started to really make their mark? If you had a hundred thousand subscribers in 2009, you were considered an Internet celebrity.
And then came Facebook pages.
And Twitter followings.
And Instagram profiles.
Even recently, we’ve seen huge social media influencers come up on little-known platforms like musical.ly. And these are kids who appeal to a much younger demographic than Instagram and even Snapchat.
This is how it has always been, and always will be. New platforms will emerge. New faces will find their niche. And they will establish themselves in a new arena, making them just as big (and sometimes bigger) than their already-well-known counterparts on other social channels.
Not All Influencers Are Created Equal
The second thing I like to remind people is that your follower count alone is not always the best measure for your “worth” on a given social platform.
As the founder of an influencer marketing agency, I can tell you that we see scammers every single day. It’s actually a big reason why I was so adamant about building our own technology, so that we could get an extremely detailed look at how engaged an influencer’s audience really is before enlisting them on a campaign. We look for the types of followers they have, what those accounts say about their target audience, how closely their audience pays attention to their content — all sorts of different measures to make sure we’re only working with someone truly influential.
Anyone can buy followers or buy engagement. The real question is who is making content that’s interesting enough to get all those same results organically.
As more and more brands start entering the influencer marketing space, it’s essential that we stay on top of who is really capturing people’s attention and who is starting to fall off. Again, that’s the beauty of the content game — it’s extremely competitive, and it’s always up to the market. If people like what they see, they’re going to share it. If they don’t, they’re going to ignore it.
It’s that simple.
What Every Content Creator Needs To Remember
Whether you’re an up-and-coming social media influencer, or someone with millions of followers all over the world, here’s the one thing you need to remember:
It will continue to change.
The influencers that are capturing people’s attention today won’t necessarily be the ones in the spotlight tomorrow. There will always be a new influx of creators. There will always be new platforms, creating new noteworthy names and building bigger and bigger audiences. And as the platforms evolve, the influencers themselves evolve, which in turn impacts what the masses choose to pay attention to.
Anyone can become “social media famous.”
The real challenge is being able to adapt over long periods of time, keeping your audience engaged and continuing to deliver some of the best content on the Internet.
Nobody stays at the top forever.
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Please comment below if this resonated with you, and reach out to me on Twitter or by email (justin@theAmplify.com) to tell me your thoughts.