This document explores how to combine facts about Calmer Sutra and the spiritual, meditative design concept to create a brand story.

Our focus keywords:

Handmade
Fresh
Unique
Passion
Blend
Ritual
Peace
Captivation
Innovation
Journey
Savor
Sip

Below, consider 3 story concepts for Calmer Sutra and the art of Calmer…

Concept 1: Ritual of Tea

Brief:
Tea lovers engage in the unique brewing process of Calmer Sutra’s fresh chai, invoking old world ceremony and meditative motions for self care.

Tea serves as the ancient and universal symbol of balance and calm. Calmer Sutra brings thousands of years of history into your kitchen and unlocks your inner tea master through its unique brewing ceremony.

Key phrases:
“Thousands of years of history are waiting for you inside this box. Calmer Sutra’s unique, handmade blend brings this ancient tradition into your home. Unlock your inner tea master and enjoy a cup of Calmer”

“The history of tea is the history of balance and calm”

“The art of calm”

“Become a tea master”

“…for tea professionals”/”…for tea masters”

Concept 2: Debbie’s Journey Across the World, and now into Your Home

Brief:
Debbie as the “Marco Polo of tea” who has traveled the far side of the globe and now brings back her delicious and rare tea treasures.

I journeyed thousands of miles across multiple continents exploring my passion for tea and now I’m bringing this art form to you. My tea is a unique, handmade blend that’s so fresh it needs to be refrigerated. Treat yourself to this treasure and experience the art of Calmer. — Debbie, Founder of Calmer Sutra USA

Key phrases:
“Experience a thousand year old tradition for yourself”

“Enjoy the richness of a thousand year old tradition”

“Sharing the art of Calmer with you”

“Bringing the art of Calmer to you”

Concept 3: The Journey Within

Brief:
Calmer Sutra tea is the catalyst for relaxation and spiritual awakening. When you make a cup of Calmer, you begin your inward journey of joy and peace.

The perfect cup of tea comes from handmade ingredients and a special brewing process that only we do. Calmer Sutra brings this ancient practice into your home and rejuvenates your inner spirit.

Key phrases:
“The day ends here, yet your journey continues”

“Flow through the ceremony of brewing and bring balance to your life”

“Open Calmer Sutra and open your spirit”