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There’s a lot of buzz around content marketing right now… and it won’t be going anywhere. But there’s also a lot of confusion on what content marketing is…and isn’t.

First Things First… What Is Content Marketing?

Content Marketing Institute, the leading content marketing education organization, defines it:

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

The job of content marketing is to provide value to your ideal customer that helps them identify problems, solutions, and answer questions they may have.


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What if I told you that all buyers go on a journey before they become a paying customers?

Here’s the problem:

Most business aren’t…

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Photo by on Unsplash

If you’re offering a good product or service that provides a solution to your customer’s problems, you’re most likely already getting referrals.

Here are 6 Reasons Why You Should Construct a Referral Marketing System…

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There’s a big misunderstanding when it comes to marketing strategies in the business world today…

Think First, Then Act…

Your strategy is an idea, your tactics are actions. Strategize, then execute. Think, then act.

Think of tactics as a play in your playbook and strategy as your game plan.

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“Two young friends whispering secrets to each other in winter” by Ben White on Unsplash

When it comes down to it, people don’t really care about your business. Harsh, but true.

“What’s in it for me?”

Once you answer this question, you’ve given them a reason to care. The benefit of how what you offer brings value to them. People don’t buy your service, they buy the solution that your service provides.

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Determining your goals is the first step in developing a marketing plan that delivers results. Before you can successfully move forward with developing your strategy and executing tactics you must first be clear on what it is you want to achieve.

“Setting goals is the first step in turning the invisible into the visible.” — Tony Robbins

Why is it that some people have unbelievable success in their marketing and others flop? One of the main reasons is they’re missing their foundation, their goal. …

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Let’s face it, not all customers are created equal.

And there’s nothing wrong with that.

There are customers that benefit from your product or service more than others, which leads to repeat transactions.

These customers are the ones who frequently send you referrals because the people in their circle commonly share the same problem…

The problem you provide a solution to.

Success in business is a result of providing solutions, delivering value and solving problems for customers. Not everyone shares the same problem so the solution you provide isn’t going to appeal to all.

Justin Womack

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