Music To A Marketer’s Ears: Frunes Poised To Become The Season’s Hottest Promotional Tool

Startup merges the power of branded physical stickers with digital content and robust data analytics, in what promises to become a must-have promotional tool for brand marketers.

September 5, 2017, Chicago, IL — Frunes, an exciting media startup announced today that its innovative promotional product is available for order. Frunes are branded collectible stickers that magically stream digital content and offer brand marketers with robust data analytics. IoT, or the Internet of Things, brings immense promise to marketers, and Frunes are a prime example of how brands can provide their customers with something physical that’s seamlessly connected to digital content.

This Frune produced for Mack Trucks features a custom track, called Born Free, written and performed by fast-rising Nashville star, Steve Moekler. The sticker features a video of their new truck and various CTA’s to additional content.

A Frune is a collectible kiss-cut sticker that’s custom designed for your promotion. Each Frune features a custom curated music playlist — built exclusively for your brand or promotion — chosen from a music library of more than 5 million tracks and from many of today’s most popular artists including Taylor Swift, Khalid, Demi Lovato, Kendrick Lamar, and hundreds more. Additionally, each Frune offers the ability for a marketer to connect to forms, survey’s, promotional websites, videos, or any other digital content they’d like. “When your customer can access their favorite new music with the simple tap of their phone, you’re engaging with them on their terms, frictionless, and in a fashion that drives the additional behaviors you seek”, says the inventor of Frunes, Justin Jarvinen. Justin is a noted startup founder and behavioral marketer, currently the Chief Innovation Officer of Reward Sciences, a powerful new engagement marketing startup.

The patents and music for Frunes are being supplied by VL Group (VerveLife), one of the earliest digital music pioneers and an industry-leading streaming music company founded by Justin almost 17 years ago.

About Frunes: Frunes are branded collectible stickers that magically stream curated music playlists and connect to other digital assets using the power of NFC. With several patents and a music catalogue of more than 5 million tracks, Frunes are powerful promotional stickers that also create immense new opportunities for artists and labels.

Media contacts:

Jamie Hinchcliffe,

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