Customer Co-creation
This Idea appear after new Digital Marketing Tools..
“Innovation happens everywhere, but is simply more elsewhere than here”
In company “Innovation outside company, more than Innovation inside company”.
So the basic idea of Customer Co-creation approach is Innovation happens #elsewhere
So let’s try to learn basic Customer Co-creation
1.Steps Involved:
a way to success an Co-creation.
1.Contribution which convince customer to submit his Ideas.
2.Selection: which choose the good Idea from bad. and way to reject customer Idea.
So Co-creation can fail for some reason:
1.Customer busy and ca’t submit his Idea.
2.Customer don’t know well what products you want or what your company make?
3.Bad way in reject customer Idea or choose bad Idea.
2.Customer Motivation:
very Important because customer love reward.
ways to Motivation:
1.Social Recognition.
2.Financial Reward.
3.Patches and Badges.
ex: Threadless t-shirt company.
3.Different type of Co-creation:
according to research by Dr.Aric Rindfleisch:
.submitting or sharing: (Fixed Firm-led) Which little Idea from customer and Firm choose best of them.
.tinkering: (Open Firm-led) Which more Ideas and firm choose the best… ex:Threadless and Little Big Planet Game by Sony.
.Co-design: (Fixed Customer-led) Which little Idea and Best Idea voted by Customers.
.Collaborating: (Open Customer-led) Which More Ideas and customer choose the best… ex: The Apache Software.
Hope to enjoy.
Thanks.
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#Customer_Co_Creation