My experience as a freelance digital marketer + tips for getting started — I saw this question circulating on the internet: “is freelance digital marketing legit?” I got inspired to answer it for two reasons: Freelance digital marketing is how I got my start in the marketing industry. The marketer in me validated a hunch with some search engine optimization (SEO) research. The…

How to apply the brand archetype framework to your personal brand — It is important to think about the foundation for your personal brand early on in your brand development journey—what do you want your brand to represent, what will its vibe be, what impression will it leave on your target audience? Personal brand archetypes are a brand strategy framework that can…

Simplifying self-discovery — As a marketing professional I spent the past 10 years crafting brand voices for companies. Writing on Medium led me to a strange realization: I’ve spent so much time perfecting brand personas and messaging for others that I had no idea how I would say something myself. If this article…

The perfect blend of specialized expertise and adaptability — The phrase “T-shaped marketer” is a metaphor visualizing a marketing professional’s skill set in the shape of a capital letter “T.” The horizontal bar across the top of the letter “T” represents a broad range of marketing functions in which the T-shaped marketer has a general understanding and basic skills. …

A new era of content creation — The emergence of generative artificial intelligence (AI) tools has transformed the way people create content. The landscape of the creator economy has been forever altered. With the ability to help people write faster, generate images and increase productivity, these tools have raised the bar for content quality and quantity —…

AI generated video trend set to impact creator economy YouTube announced a new set of artificial intelligence (AI)-powered tools for video content creators. The generative AI video content creation space is already on fire thanks to platforms like HeyGen, invideo and Lumen5 entering the market. …

Reflecting on my results and lessons — I’m one month into my journey writing on Medium. I’ve found some initial success—I made some money, gained some followers and most importantly started to find my voice on the platform. I’m going to aim to periodically share progress recaps to help other writers compare notes and learn from any…

Lessons from a Marketing Professional Exploring Medium — I am a professional marketer who has been having fun this past month sharing lessons from my marketing career with readers here on Medium. Apparently, I can’t turn my marketing brain off — I watch advertisements and think about the marketers behind the campaigns instead of the products being featured…

Benefits of personal branding for employees — There has been a misconception for some time about personal branding that is finally starting to melt away. Personal brands used to be reserved for entrepreneurs, famous influencers, and Fortune 500 executives. It’s clear why entrepreneurs like Gary Vaynerchuk and Elon Musk have personal brands — they use them to…