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Justin McLaughlin

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The Personal Brand Blueprint: A No-Nonsense Guide to Personal Branding in the Age of the Creator

The Personal Brand Blueprint: A No-Nonsense Guide to Personal Branding in the Age of the Creator

Personal brands are the most powerful career asset a person can have. I wrote this book to help you build yours.

2023

Justin McLaughlin

Justin McLaughlin

Stories

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Justin McLaughlin
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ILLUMINATION

How to Improve Your Luck — The Concept of a “Luck Surface Area”

A mindset to find more opportunities

Sep 16, 2023

Image of a woman holding a phone. The graphic has text that reads “how to improve your luck.”

Sep 16, 2023

Justin McLaughlin
in
Better Marketing

Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content

Creators cash in on shift to creator ad spend

Apr 27

Graphic features a woman filming content with a ring light next to the title: “Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content”

Apr 27

Justin McLaughlin
in
Practice in Public

The 5 Things That Happened When I Started Journaling

Not another self-improvement gimmick

Apr 17

Graphic reads “Unlock Your Inner Calm with Journaling” next to an image of a man writing in a journal by a window.

Apr 17

Justin McLaughlin
in
Practice in Public

Master Your Personal Brand With These 5 Must-Read Quotes

Personal branding insights

Mar 27

Graphic reads: “Personal Branding Quotes” next to an image of a woman in a home office.

Mar 27

Justin McLaughlin
in
Better Marketing

3 Skills Marketers Need in the Age of AI Technology

Future-proof your marketing skill set

Mar 5

Image of a woman working on a computer monitor in a home office. Text on the graphic reads “Marketing in the Age of AI”

Mar 5

Justin McLaughlin
in
Better Marketing

I Had 10 Articles Featured in Google Discover — Here’s What Worked

Discover a new approach to search engine traffic.

Mar 3

Graphic reads “Google Discover Tips” next to an image of a woman working at a computer workstation with multiple monitors.

Mar 3

Justin McLaughlin
in
Better Marketing

3 Technology Trends Marketers Should be Watching

The rise of new consumer behaviors and marketing channels

Mar 1

Image of a woman working at a computer workstation. Graphic to her left reads “Marketing Technology Trends.”

Mar 1

Justin McLaughlin
in
Better Marketing

How AI Will Create More Versatile Marketing Professionals

Augment your marketing skills with AI

Feb 24

Graphic reads “Marketing skills in the age of AI” next to an image of a man in a suit sitting in a modern office in front of a large circular window.

Feb 24

Justin McLaughlin
in
Practice in Public

Write Your First Book to Enjoy These 6 Benefits—They’re Better Than You Think

The advantages of being an author

Feb 23

Image of a woman working at a computer in a library. Text on the graphic reads “Book Publishing Benefits”

Feb 23

Justin McLaughlin
in
Practice in Public

The Network Favor Test

How to choose quality over quantity with your network connections

Feb 23

Graphic reads: “The Network Favor Test” Next to an image of two women shaking hands.

Feb 23

Justin McLaughlin

Justin McLaughlin

Book Author

💰 | Helping people make money and land their dream jobs. Sharing lessons from my 10-year brand building journey. VP of Marketing at Talespin.com

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