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Justin McLaughlin

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The Personal Brand Blueprint: A No-Nonsense Guide to Personal Branding in the Age of the Creator

The Personal Brand Blueprint: A No-Nonsense Guide to Personal Branding in the Age of the Creator

Personal brands are the most powerful career asset a person can have. I wrote this book to help you build yours.

2023

Justin McLaughlin

Justin McLaughlin

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ILLUMINATION

How to Improve Your Luck — The Concept of a “Luck Surface Area”

A mindset to find more opportunities

Sep 16, 2023

Image of a woman holding a phone. The graphic has text that reads “how to improve your luck.”

Sep 16, 2023

Published in

Better Marketing

3 Ways to Make Your Brand Stand Out in the Age of AI

The things AI can’t compete with

Jun 10

Image of a man working at night in a dimly lit cafe.

Jun 10

Published in

Practice in Public

You Don’t Need More Content. You Need Signature Content

Recognition beats volume in an AI-saturated feed

Jun 9

Image of a woman working in a dimly lit cafe.

Jun 9

Published in

Better Marketing

Taste & Distribution: The New Brand Moats in a Flood of AI Content

How to win the changing marketing game

May 26

Graphic reads “How to Stand Out in a Flood of AI Content” next to an image of a woman in a brainstorming whiteboard session.

May 26

Published in

Practice in Public

Starting Over (Smarter This Time): Rebuilding My Personal Brand After a Year of Big Changes

What burnout and life changes taught me about building for the long haul

May 12

May 12

Published in

Practice in Public

5 TikTok Creators to Inspire Your Personal Brand

Emulating authenticity

Sep 25, 2024

Screenshots from 3 TikTok videos. The videos are from the creators Alyssa Chan-Evangelista, Justin Schuman, and Courtney Johnson.

Sep 25, 2024

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Practice in Public

Introvert Personal Branding Tip: Batch Create and Publish Content

Protect your social batteries

Jun 28, 2024

Image of the creator with the captions “batch create and schedule content” and “introvert personal branding tip”

Jun 28, 2024

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Practice in Public

Introvert Personal Branding Tip: Start With Written Content

Ease out of your comfort zone

Jun 21, 2024

Image of the creator with the captions “start with written content first” and “introvert personal branding tip”

Jun 21, 2024

Published in

Better Marketing

Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content

Creators cash in on shift to creator ad spend

Apr 27, 2024

Graphic features a woman filming content with a ring light next to the title: “Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content”

Apr 27, 2024

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Practice in Public

The 5 Things That Happened When I Started Journaling

Not another self-improvement gimmick

Apr 17, 2024

Graphic reads “Unlock Your Inner Calm with Journaling” next to an image of a man writing in a journal by a window.

Apr 17, 2024

Justin McLaughlin

Justin McLaughlin

Book Author

💼 Director of Product Marketing 💡Sharing marketing & personal branding insights

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