Building the Brand


What is a brand? What is your brand? What is your brand to other people or consumers? A brand is a product that you yourself or your company produces everyday. A product that you produce everyday can be on a level of emotion. mental, or physical. It important to know what your brand is because not only are you selling yourself, it giving people the ability to know that you are trustworthy, reliable, and effective, the same can be said about the product you might be selling. The simple example of putting a smile on your face everyday is pushing a brand of emotion, letting everyone know around you that you are happy about yourself and the circumstances around you. Sharing your brand allows people to connect on your level of comfort and communication. Brands need values that hold their community together, and as a smart tribe builder, you must show these values through both words and actions. A brand should be crystal clear and unshakable, it should include a clear vision statement that outlines, in simple terms, an aspirational view of the impact you’re planning to make on the world. Developing and sharing a compelling brand narrative is like crafting and telling a really good story. You want other people to hear it and want to share it. To start, prepare an outline that’s informed by your purpose and your business strategy. The characters in your story and how you tell it should be guided by your principles and personality traits. They say people don’t read today, which I don’t agree with, so make sure you’ve got something interesting, relevant, and memorable to say. Thinking about what the other person wants will give you the highest opportunity to learn and tweak your brand that best fits the consumer. To sum this up I will use a quote told by Warren Buffett and if you apply it everyday in life you will never steer away from your true purpose, “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.”

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