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…s because it gives them another platform to have their music played, rather than just on the radio. Using music videos for promotional uses is probably more important now than in the past because of the use of the internet and social media. The popularity of the internet and social media means that video can be posted on sites like YouTub…

Music videos are also used to promote the artists and their music. This is because it gives them another platform to have their music played, rather than just on the …

…ith other purposes, for example star image, since they can become what the artist is famous is for. Also the more entertaining a video is the more likely that it will get views online or be played on music channels, therefore the more income it will generate for both the artist and the record label.