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Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington — dubbed the “Godfather of Sustainability” — explores new forms of capitalism fit for the twenty-first century.
If Nassim Nicholas Taleb’s “Black Swans” are problems that can take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success — and survival — of humanity now depends on how we rein in the first and accelerate the second.
Green Swans draws on Elkington’s firsth

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Book ID Asin: B086BJF1FQ
Book Title: Green Swans: The Coming Boom In Regenerative Capitalism
Book Author: John Elkington
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $9.99
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $15.99
Book Format Name: AudioCD
Book Format Price: $39.99
Book Price: $9.13
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 184 ratings

Green Swans: The Coming Boom In Regenerative Capitalism by John Elkington Book Review

Name: Todd
Rating: 2.0 out of 5 stars
Title: Vague and contradictory
Date: Reviewed in the United States on November 20, 2020
Review: I like that the book listed all the different issues that are out there but I felt it was very high level in how to address them. It would be hard for me to know where to start on attacking some these problems from just reading the book. I felt with 250 pages, the question of where to start should have been answered.

Additionally, this is another book that wants to reimagine capitalism, that what we’re doing today needs to be revamped. It wants to regulate capitalism more, it wants to tax capitalism more, it wants direct capitalists to solve certain types of problems. The contradiction I found was that it touts people like Elon Musk as being a green swan savior with the work he is doing on electric cars and solar energy. I just don’t think Elon would like the capitalism being put forward in the book. I don’t think the incentives would be there for him or his investors. I don’t think governments are good at telling innovators how to do their jobs and where to invest. All these reinvent capitalism books are walking a fine line in their proposals as they are close to removing many of the key attributes that make capitalism a positive driving force.

Finally one of the main thesis is that we will become more urban in the future, more people will head to the city. I wonder if that is indeed true with the remote work that is going on in the pandemic. I believe remote work is here to stay and this will take some of the pressure off the cities. Driving and commuting will be reduced which will reduce CO2 entering the atmosphere. This could effect some of the proposals in the book.

Name: Dyan
Rating: 5.0 out of 5 stars
Title: Great book.
Date: Reviewed in the United States on June 5, 2021
Review: Everyone who thinks capitalism is perfect needs to realize there is a better economic system out there. This one is 100 x better. Must read for everyone!

Name: Christian
Rating: 5.0 out of 5 stars
Title: A great framing on the mentality needed for the future
Date: Reviewed in the United States on December 10, 2020
Review: I really enjoyed the explanation of the thinking processes and qualities required from leaders and green swans (regenerative integrated exponential solutions) for them to proliferate soon.

Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Spot on in the cuirrent state of affairs and the way to a regenerative future
Date: Reviewed in the United States on August 6, 2020
Review: Very entertaining and enlightening perspective on the shift beyond profit great for the next generation foundation for enlightened bottom line thinking and vision for business and society. Thank you John, — BBS

Name: MARTINA
Rating: 5.0 out of 5 stars
Title: Superb
Date: Reviewed in the United States on June 26, 2020
Review: Must Read!

Name: Alan
Rating: 1.0 out of 5 stars
Title: Too long winded
Date: Reviewed in the United States on July 12, 2020
Review: Too generalist.
Went round and round and was overly long winded

Name: Kindle Customer on the Lake
Rating: 5.0 out of 5 stars
Title: Look for the slow shifts and get on board early!
Date: Reviewed in the United States on June 7, 2020
Review: I have to admit, when I put in for Goodreads giveaway on this book, I was a little fearful of potentially receiving a tomb that would be difficult to read, and even more difficult to digest. The topic, however, intrigued me. I’m so happy I took the chance . . . and even more grateful that I won the giveaway. This book is AMAZING!.

The language is easy to follow, and no matter how complex the subject, the approach Mr Elkington takes allows the reader to fully understand the points and nuances of his call for us to “be grit in the corporate oyster.” He masterfully sets up a concept, talks to the current way of thinking, and then identifies the needed way of thinking before following with examples that make the concept and logic easy to understand. For example, Mr Elkington frequently talks to change starting slowly, and then arriving with a bang of super-consequences. One such change is the introduction of plastics. Where plastics were once an answer to a problem, they now represent a problem of far reaching consequences. To make the point, he identifies the environmental impact of plastics polluting our oceans — a super wicked problem which cannot be simply answered and where answers each have further consequences.

I’m particularly drawn to the potential implications for both business and Government in facing our current environment as well as the future. We need to look for the slow shifts and get on board early if we want to stay at the forefront of building a future proactively, vice living in a future not of our making.

I can easily see this book used in education environments as well as board room material. If I didn’t know who Mr Elkington was before, I am certainly a follower now!

Name: kelly knapp
Rating: 4.0 out of 5 stars
Title: Thought Provoking
Date: Reviewed in the United States on July 12, 2020
Review: While I disagree with Elkington’s belief that Capitalism is broken (it is more like seriously dented), his book makes salient points regarding the need to fix the damaged vehicle, even revamp the inner systems.
Elkington’s writes with an easy style that makes it easy for everyday people to understand the issues and the steps to make a lasting change. A timely look at an outdated issue that requires change before crashing and burning.