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Jiaxuan Wu

Jiaxuan Wu
in
Marketing in the Age of Digital

Calbee Puts its Chips on NFTs

Calbee, Japan’s largest snack maker, recently launched a unique campaign on Astar Network called “NFT Chips”. The concept is simple but…

May 1, 2023

Calbee Puts its Chips on NFTs

May 1, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

STEPS YOU SHOULD TAKE BEFORE DOING DIGITAL MARKETING

Apr 23, 2023

STEPS YOU SHOULD TAKE BEFORE DOING DIGITAL MARKETING

Apr 23, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

Facts You Should Know About Metaverse

Apr 16, 2023

Facts You Should Know About Metaverse

Apr 16, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

Do You Want Some Cookies?

Do You Want Some Cookies? I’m not talking about cookie biscuits here, of course, but HTTP cookies, which are small text files created by a…

Apr 9, 2023

Do You Want Some Cookies?

Apr 9, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

Now I Know Why Lays Could Succeed In China……

As a child growing up in China, Lay’s potato chips almost became synonymous with snacks for us. In the eyes of the public, Lay’s potato…

Apr 3, 2023

Now I Know Why Lays Could Succeed In China……

Apr 3, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

Trying To Be Healthy? Eat Some Snacks!

I know that in most of our minds crisp-like snacks represent junk food that is high in oil and salt. Of course, few people associate snacks…

Mar 26, 2023

Trying To Be Healthy? Eat Some Snacks!

Mar 26, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

Choose The Flavor That Speaks To You

As someone who grew up in China, I grew up eating different kinds of crisp-like snacks than Americans do. So I’m not familiar with what…

Mar 13, 2023

Choose The Flavor That Speaks To You

Mar 13, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

I Don’t care about MBTI but……

As I said in the title, I don’t really care about the MBTI personality test that everyone is talking about. Because in my mind, I know…

Mar 4, 2023

I Don’t care about MBTI but……

Mar 4, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

Can I Please Get A Cardi B & Offset Meal？

Three days ago, we celebrated Valentine’s Day 2023. For the vast majority of brands, Valentine’s Day is the best time to launch a digital…

Feb 20, 2023

Can I Please Get A Cardi B & Offset Meal？

Feb 20, 2023

Jiaxuan Wu
in
Marketing in the Age of Digital

What Platform Do Young People In China Use to Listen to Music?

It is known that music platforms such as Spotify and Soundcloud are not allowed in China due to political reasons. In addition, industry…

Feb 12, 2023

What Platform Do Young People In China Use to Listen to Music?

Feb 12, 2023

Jiaxuan Wu

Jiaxuan Wu

2022FALL NYU Intergreted Marketing. I am going to blog about marketing. I am also a professional Chinese rapper with my AKA Rapeter.

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