Jiaxuan WuinMarketing in the Age of DigitalCalbee Puts its Chips on NFTsCalbee, Japan’s largest snack maker, recently launched a unique campaign on Astar Network called “NFT Chips”. The concept is simple but…May 1, 2023May 1, 2023
Jiaxuan WuinMarketing in the Age of DigitalSTEPS YOU SHOULD TAKE BEFORE DOING DIGITAL MARKETINGApr 23, 2023Apr 23, 2023
Jiaxuan WuinMarketing in the Age of DigitalFacts You Should Know About MetaverseApr 16, 2023Apr 16, 2023
Jiaxuan WuinMarketing in the Age of DigitalDo You Want Some Cookies?Do You Want Some Cookies? I’m not talking about cookie biscuits here, of course, but HTTP cookies, which are small text files created by a…Apr 9, 2023Apr 9, 2023
Jiaxuan WuinMarketing in the Age of DigitalNow I Know Why Lays Could Succeed In China……As a child growing up in China, Lay’s potato chips almost became synonymous with snacks for us. In the eyes of the public, Lay’s potato…Apr 3, 2023Apr 3, 2023
Jiaxuan WuinMarketing in the Age of DigitalTrying To Be Healthy? Eat Some Snacks!I know that in most of our minds crisp-like snacks represent junk food that is high in oil and salt. Of course, few people associate snacks…Mar 26, 2023Mar 26, 2023
Jiaxuan WuinMarketing in the Age of DigitalChoose The Flavor That Speaks To YouAs someone who grew up in China, I grew up eating different kinds of crisp-like snacks than Americans do. So I’m not familiar with what…Mar 13, 2023Mar 13, 2023
Jiaxuan WuinMarketing in the Age of DigitalI Don’t care about MBTI but……As I said in the title, I don’t really care about the MBTI personality test that everyone is talking about. Because in my mind, I know…Mar 4, 2023Mar 4, 2023
Jiaxuan WuinMarketing in the Age of DigitalCan I Please Get A Cardi B & Offset Meal?Three days ago, we celebrated Valentine’s Day 2023. For the vast majority of brands, Valentine’s Day is the best time to launch a digital…Feb 20, 2023Feb 20, 2023
Jiaxuan WuinMarketing in the Age of DigitalWhat Platform Do Young People In China Use to Listen to Music?It is known that music platforms such as Spotify and Soundcloud are not allowed in China due to political reasons. In addition, industry…Feb 12, 2023Feb 12, 2023