Published inSubconscious VenturesWhy we invested in AramidThis week we publicly disclosed our investment in Aramid, makers of SmartCert. The company provides a supplier collaboration platform that…Feb 8, 2022A response icon1Feb 8, 2022A response icon1
Published inSubconscious VenturesNew, Dedicated Fund for FoundersLate last summer I was feeling very fortunate. The small angel investments that Jon DeLuca and I made jointly in startups were making a…Jan 14, 2022A response icon3Jan 14, 2022A response icon3
Published inSubconscious VenturesStrategic Planning Framework for StartupsI love Mike Tyson’s quote as it relates to startups. Startups that have a plan, even if it’s short-term, will often face adversity.Jan 10, 2022Jan 10, 2022
Published inSubconscious VenturesWhy we invested in MVMNTThis week we publicly disclosed our investment in MVMNT. The company helps shippers and carriers manage the full shipment lifecycle via one…Sep 28, 2021Sep 28, 2021
Published inSubconscious VenturesMonthly Investor UpdatesWhile we’ve only announced one investment at the time of this post, Subconscious Ventures has made 5 investments in startups with a 6th…Jun 2, 2021Jun 2, 2021
Published inSubconscious VenturesDon’t Outsource LearningThe early stages going from zero to one are so complex and tricky. You have an insight or an opinion that you believe to be true. Getting…Feb 15, 2021Feb 15, 2021
Published inSubconscious VenturesLike it or not - CEO’s are Chief Customer OfficersSeveral years ago I was in Europe for an event we held for Yello customers in EMEA. I was walking back to my hotel after dinner when I…Dec 21, 2020Dec 21, 2020
Published inSubconscious VenturesWhy we invested in EarlyBirdLast week we publicly disclosed our first venture investment of our fund in EarlyBird. Their mission is to simplify investing and elevate…Nov 30, 2020Nov 30, 2020
Published inSubconscious VenturesWorking Harder Won’t Always WorkWhen we think about the folklore of startups that had tremendous success, we hear or read how their founding teams would pull all-nighters…Nov 12, 2020Nov 12, 2020
Published inSubconscious VenturesI know you love your features, but…It took me 15 years to learn the difference between features and value, even as someone who has founded successful companies. As a…Oct 28, 2020Oct 28, 2020
