Culture is a mirror that reflects back the combined personalities of the people at the company, and so I think the only tool that you have as a founder to define a culture is hiring and firing.
…s itself around your standards. Until you change, your circumstances won’t. To quote Darren Hardy, “To achieve what you have not, you must become what you are not. You have to grow into your goals.”
If you only read the books that everyone else is reading, you can only think what everyone else is thinking.