The average American adult spends about three hours on their smartphone per day, according to a 2017 study.

That’s just the average adult. For many people, their smartphone usage is much, much higher — and this trend is only moving upward.

Many companies have started exploring both SMS text messaging and mobile push notifications as a way to quickly get a message to their employees — especially in times of crisis. Both technologies cause a mobile device to ring or vibrate and show a message on a user’s home screen.

Because of this, SMS text messages and push notifications are…

Morale is no joke. Poor employee morale has been responsible for more than its fair share of disasters. Maintaining high motivation and positive sentiment can be difficult, requiring you to be attentive to your employees and implement strategies to boost their moods, even while performing mundane tasks. While there are quite a few things you can do in and out of the office, many employers neglect one of the easiest ways to do this: their company newsletter.

If you wield your newsletter correctly, you can use it to keep your employees in the loop while simultaneously upping morale. …

The difficult (and expensive) lesson when communications departments focus on the wrong things.

This was originally developed for “The Content Corner”; my private newsletter for Internal Communications & HR Leaders. Sign-Up Here

Where did Employee Advocacy Programs originate?

To understand these programs, we’ll have to take a look back into their history — before the subject became so popular amongst internal communication and human resource communities.

It’s 2009. Social networks are starting to move into the mainstream, proving to be more than a passing fad. Individuals — and brands — were both beginning to communicate digitally more often.

Illustration by Jordan Warzecha

Companies large and small began to invest time, energy and money toward growing their social media presence.

“Wow! We’ve found a…

How I learned not to hate TV’s as a channel for corporate communications.

I’ll be honest I have a love/hate relationship when it comes to digital signage as a form of employee communications.

In my experience, when they are used for reaching front line employees they tend to break easily in dusty/dirty environments and almost always get switched to daytime television in break rooms.

When used as a primary channel for communications they fail, HOWEVER as a supplement they can be a cheap and easy way to passively share announcements, metrics and company news.

If you are thinking about going this route, here is a guide on how to do it was easily…

This was originally developed for “The Content Corner”; my private newsletter for Internal Communications & HR Leaders. Get on the waitlist here: Apply Now

Reach, Impressions & Engagement — these terms once foreign outside of marketing departments are now commonly used when talking about everything from internal emails to training videos.

I hope you find this quick guide helpful in better understanding exactly what these important measurements mean and how to start thinking of them for your own communications.


We’ve decided to set a challenge for ourselves.

Over the past year we’ve spent a lot of time working closely with customers to research their industry.

This opportunity gave us a unique glimpse into the inner workings of products we use every day to professions we never even knew existed.

Not only did we learn A LOT but it became sort of a challenge for our team to see what we could find using the tools we had built.

We thought it would be neat to start cataloging our research and decided to set a challenge for ourselves; to learn about 100 industries over 100 days.

Today we…

Over the past year we’ve been really busy— this is what we’ve been up to.

When we launched backstitch over two years ago it was with the mission to give everyone the ability to personalize the web around the things they care most about.

It was a cleaner approach to the traditional “personal dashboard” with the focus on delivering filtered content from various sources to a simple and clean page.

Some called it a “Site for all Sites”, an “iGoogle Replacement”, or even just a nicely designed RSS reader.

But what surprised us the most was receiving emails and reading blog posts from people using backstitch in ways we could have never imagined.

We saw…

Jordan Warzecha

CEO & Co-Founder of @backstitch

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