Morale is no joke. Poor employee morale has been responsible for more than its fair share of disasters. Maintaining high motivation and… — Morale is no joke. Poor employee morale has been responsible for more than its fair share of disasters. Maintaining high motivation and positive sentiment can be difficult, requiring you to be attentive to your employees and implement strategies to boost their moods, even while performing mundane tasks. …

The difficult (and expensive) lesson when communications departments focus on the wrong things. — This was originally developed for “The Content Corner”; my private newsletter for Internal Communications & HR Leaders. Sign-Up Here Where did Employee Advocacy Programs originate? To understand these programs, we’ll have to take a look back into their history — before the subject became so popular amongst internal communication and human resource communities.

How I learned not to hate TV’s as a channel for corporate communications. — I’ll be honest I have a love/hate relationship when it comes to digital signage as a form of employee communications. In my experience, when they are used for reaching front line employees they tend to break easily in dusty/dirty environments and almost always get switched to daytime television in break…

Reach, Impressions & Engagement — what exactly do these important measurements mean? — This was originally developed for “The Content Corner”; my private newsletter for Internal Communications & HR Leaders. Get on the waitlist here: Apply Now Reach, Impressions & Engagement — these terms once foreign outside of marketing departments are now commonly used when talking about everything from internal emails to training…

We’ve decided to set a challenge for ourselves. — Over the past year we’ve spent a lot of time working closely with customers to research their industry. This opportunity gave us a unique glimpse into the inner workings of products we use every day to professions we never even knew existed. Not only did we learn A LOT but…

Over the past year we’ve been really busy— this is what we’ve been up to. — When we launched backstitch over two years ago it was with the mission to give everyone the ability to personalize the web around the things they care most about. It was a cleaner approach to the traditional “personal dashboard” with the focus on delivering filtered content from various sources to…