The Million Dollar Question: Who’s the Best Financial Advisor for You?

Jack Waymire
Jun 19, 2018 · 7 min read

Jack Waymire is the co-author of 5 Steps for Selecting the Best Financial Advisor and the founder of, a free website that has educated millions of investors about financial advisors and matched thousands of investors to vetted advisors in their communities.

It’s common knowledge that working with a financial advisor can be beneficial for your assets, livelihood, and peace of mind.

But the search for the right financial advisor can be daunting.

There are more than six hundred thousand advisors and registered representatives in the United States who sell financial advice, services, and products.

Every major city in America has thousands of financial advisors who purport to be trustworthy financial experts.

However, after decades of experience researching financial advisors, I can assure you that the majority of these so-called experts are not what they claim.

Approximately only 25 percent of these advisors are real experts; at least 50 percent are salespeople; and the remaining 25 percent are transitioning from selling to advising.

Given that choosing the right financial advisor is a major component of your livelihood, the stakes are high.

Select the right advisor, and you should have more money in the future.

Select the wrong advisor, and there is a good chance you will have less money.

This is one of the most important financial decisions that you will ever make.

Narrowing Down Your Search

Your challenge is to select a trustworthy advisor who can provide high-quality advice that helps you achieve your financial goals.

After you’ve researched advisors that meet your criteria, you’ll want to narrow down your list down to three or four qualified advisors for interviews.

Remember that this should be an objective process — not an emotional one.

Information has to be the guiding force throughout the advisor selection process.

Once you’ve gathered all the necessary information through research and interviews with your advisor candidates, the challenge becomes using that information to choose your advisor if you have two (or more) equally qualified candidates.

If you know the right choice after the interview phase, that’s excellent.

But if you’re torn between finalists, what’s the best way to make a final choice?

Again, an emotional choice would be the wrong move here. Whether or not you like the advisor certainly comes into play, but only after objective analysis has taken place.

This article will show you how to evaluate the information you have on your finalists to select the best financial advisor for your needs.

Step 1: Compare The Facts

Start with the facts for each advisor: their educational background, years of experience, quality certifications, and compliance records (which should be clean).

Any verbal information you received during the interview phase should be documented and verified to the best of your ability. For example, if the advisor says he holds a CFA designation, go to the CFA Institute website and verify that their designation is current.

To be safe, you should discount verbal information that was not documented by the advisors. Too often, this information is part of a finely honed sales pitch.

A good way to objectively compare the facts about multiple candidates is to create a spreadsheet that lists important information, such as:

  • Years of experience
  • Education
  • Certifications
  • Fiduciary status
  • Compliance records
  • Method(s) of compensation
  • GIPS-verified track records (if they have one)

If certain criteria matter more to you than others, give them a higher weight.

For example, you may feel experience is more important than education, so you might give experience a weight of 1.5 and education a weight of 1.0.

Add in your weights, then score each advisor based on their credentials.

The advisors with the highest scores are your finalists.

Step 2: Rate the Finalists

When you get down to two equally qualified candidates, there are a few ways you can break the tie without resorting to an emotional decision.

The first is to use an online advisor rating tool like the one on the Paladin Registry website. Go to the Rate a Financial Advisor page and answer the questions based on each advisor.

After answering ten questions about each advisor, you’ll receive an advisor rating from 1–5 stars. This is an easy, unbiased way to compare advisor qualifications.

A second method is to use tiebreaker questions. Here are some examples:

  • Which advisor has the best qualifications?
  • Who is the most trustworthy? (licensing, employment, compliance record)
  • Who was the most transparent, providing information without being asked?
  • Which advisor had the best communication skills? (verbal and written)
  • Which advisor has the most experience working with clients similar to you?
  • Which advisor asked the best questions about your current situation?
  • Which advisor provided the best, most complete answers to your questions?
  • Which advisor seemed more inclined to educate you along the way?
  • Which advisor promised the best ongoing services?

You should have answers to these questions from your research and interviews.

If you don’t, contact the advisor to get that information before deciding.

Step 3: If You’re Still Torn, Use Intuition

If you have one superior candidate emerge, you should choose that advisor.

If you have two superior candidates, you can use your intuition to break the tie. Which one would you be most comfortable working with?

At this point you have done your homework, so a little subjectivity is fine as long as the professionals are equally qualified.

Remember that the best advisor may not be the most personable one. There are a lot of numbers and analysis in the financial advice business, so the best advisors may be intellectual, quantitative, and analytical. Even if you don’t want to play golf with them, they can still be excellent financial advisors.

Intuition should be enough to break a tie between two finalists. If everything else is equal, there is usually one you feel more confident in selecting.

Once you’ve selected an advisor, there are a few more steps needed before you can start working together. If things get bumpy right before the finish line, it’s okay to reconsider your choice.

Step 4: Review the Service Agreement

Before the advisor you’ve selected can move your assets to his broker/dealer or custodian, you’ll have to sign a service agreement, along with other standard documents.

I estimate that 75 percent of investors do not read these documents before signing.

While the legal mumbo jumbo and industry jargon might make your eyes glaze over, it’s a mistake not to read the advisor’s service agreement before signing it.

These agreements can include a series of conditions, disclosures, disclaimers, limitations, and procedures that are not in your best interest.

Advisors often use sales tactics to get you to choose them. They tell you what you want to hear.

Remember: trust what you see and not what you hear when your money is on the line.

Regardless of your in-person interactions with each advisor, the agreement describes the real conditions of your relationship.

Be extra cautious if the agreement is long, printed in small font, or loaded with legal language. At some point you may even feel a need to have an attorney review the document or someone who is familiar with these types of service agreements.

Here are five things you want documented in the agreement:

  • Who employs or licenses the advisor, and who owns the firm?
  • Is the financial advisor acting in a fiduciary capacity when he provides financial advice and services? Is there written acknowledgment in the agreement?
  • Is the advisor’s fee schedule published in the agreement?
  • Which firm (custodian) has physical possession of your assets?
  • How do you terminate the agreement?

Any open issues should be negotiated in advance and added as addendums to the document. Some advisory firms do not like to include additional addendums that protect you.

But it doesn’t matter what the firm or the advisor likes. What matters is what’s best for you and your financial security.

Be sure to read the service agreement and amend it if necessary before signing.

Step 5: Establish Realistic Expectations

During the interview phase, you should have received a sense of each potential advisor’s expectations for your assets and financial goals.

Now that you’ve selected an advisor, you need to sit down together and establish some realistic expectations that have a high probability of occurring.

Once you agree on a realistic set of expectations, document them in writing.

This is important, because down the road it will be difficult to remember exactly what you were told to expect.

Advisors should set realistic expectations and be held accountable to them. However, keep in mind that advisors generally do not like accountability because it can cause you to become skeptical or even fire them.

You’ll want to make sure that your service agreement includes accountability so your advisor knows what is expected and the consequences if those expectations aren’t met. You can include this as an addendum in the agreement.

Expectations and accountability are foundational to the advisor-investor relationship.

Recap: Choose the Right Advisor

Your key to selecting the best advisor is an objective process that is based on factual information, not sales pitches or gut feelings you have about them.

Relying on anything other than fact is a recipe for disaster. When you choose the wrong advisor, it could be years before you realize you made a mistake.

By that time, you could’ve paid thousands of dollars in excess fees, had your assets underperform, or been forced to deter your retirement.

On the other hand, the right advisor selection can be worth millions if the annual improvement they provide is compounded long enough.

That’s the million dollar question: who’s the right financial advisor for you?

For more on finding the best financial advisor for your specific needs, read 5 Steps For Selecting The Best Financial Advisor.

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