I’m Open and Simple and so is the future

Real quick!

  • I’m Jordan, I live in San Francisco, and I’m gay (and adorable) as fuck — if you don’t believe me check out my Instagram: jwwheaty.. told you so.
  • I’ve worked in SaaS my entire career pioneering the CPQ movement (Bigmachines, acquired by Oracle and Steelbrick, acquired by SFDC) and I’ve kicked some ass transforming some of the most innovative companies in the world. BUT I am now pivoting to work on my first social app.
  • I’m moving into the start up world because I am obsessed with the evolution of social and want to be a part of its future.
  • I’ll apologize in advance for my lack of writing skills — never been my strong suit.

So, I’ve been brainstorming thoughts around what my first Medium post would be and I’m finally ready to pull the trigger. I wanted to make it personal while hitting on my visions of the future and the social technology surrounding it.

There are two major tenets that I believe are guiding the future of social:

  • The future is incredibly open (Our future presidents will all have nudies floating around — and that is incredible!!)
  • The future is simple (Enabling us to think about and do things we love vs spending our precious time on day to day tasks)

The condition of the future being open and simple is translated into a few “technical” symptoms — again thinking social here.

Open conditions

  • People sharing everything
  • Emergence of pseudo celebrities because of their oversharing
  • People starved for content on their favorite social influencers

Simple conditions

  • Technology moving towards a messaging interface
  • The need for social validation is becoming increasingly simple (snapchat views — the most simple validation, Instagram picked up on this adding “views” to videos, Facebook has done the same thing) We don’t need likes or comments anymore — views are enough validation for many social users — especially when you can see who is viewing.

Building the next app for the future should allow for users to be incredibly open and do it in a very simplistic way. Facebook, Twitter, and Instagram have kept their users from being present by all the thought a user must put in to each post. Snapchat allows for a user to quickly take a video and send it off — it is unfiltered, mindless, incredibly simple and Oh, very open as well.

Stay tuned! I am going to soon introduce you to the future of social — you’re already doing it every day and it is funny, provocative, simple and OPEN.

xxx,

Jordan