Jesper WilleCustomer focus, practically speaking — get startedCustomer focus is a good idea. Loyalty, a good customer relation, is good business acumen — a good customer is a returning customer. And…Sep 28, 2017Sep 28, 2017
Jesper WilleWill Virtual/Augmented Reality make you a wizard?Oh boy, did I get a buzzword bingo there? Virtual and Augmented Reality is all over these days — and not just in tech circles either, we…Jul 10, 2017Jul 10, 2017
Jesper WilleSelf-driving cars — what now?OK, that makes it sound like we’re at an impasse — it’s more of an on-going thing. Still, though, stuff has happened since I last wrote…May 25, 2017May 25, 2017
Jesper WilleThe falsehood that everyone believesHave you ever heard about the notion that, if we hear a lie often enough, we start to belive it? Well, it’s true, and it has happened with…Feb 4, 2017Feb 4, 2017
Jesper WilleSearch and filtering, cont’d…Search and filtering has to start appearing in a company’s customer-centered strategy, because it can’t be left to “the internet” anymore…Jan 20, 2017Jan 20, 2017
Jesper WilleWhy “Westworld” is the world’s worst idea for a theme parkHello, this is a completely spoiler-free rant about how “Westworld” is a terrible, terrible idea.Jan 9, 2017Jan 9, 2017
Jesper WilleTalkback: Visionary, manager — or design thinker?So, the world has turned upside down as we see Microsoft unveiling the kind of beautiful and innovative product we’re used to see from…Nov 1, 2016Nov 1, 2016
Jesper WilleDon’t know that I’m complaining or anything but… is Medium a social media platform now?Oct 24, 2016Oct 24, 2016
Jesper WilleCustomer Loyalty is Good Business“a customer who has a problem, calls about it, and gets good service can end up being more loyal than a customer who never experiences a…Jun 23, 2016Jun 23, 2016
Jesper WilleWhat is “pull” marketing?Everybody knows what advertising is — so here’s an article about someting else: Pull marketing.May 29, 2016May 29, 2016