My Walk Through HOOKED by Nir Eyal | Part 1

Part One — Introduction

Today I finished part one of HOOKED by Nir Eyal. My initial thoughts are pretty good. Nir’s use of clear language makes everything I have read, so far, highly consumable. So far my favorite part is the engagement with a post chapter “Remember & Share.” The thought is to review, reflect, and reinforce some key take-aways from each section. So, I’ve decided to do just that with a Medium blog series. It’s my first one so please don’t judge too much on my lack of writing skills. Also, doing this from my phone which is pretty neat!

Remember & Share

  • Habits are defined as “behaviors done with little or no concious thought.
  • The trinity of access, data, and speed is making the world a more habit-forming place.
  • Businesses that create customer habits gain a significant competitive advantage.
  • The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.
  • The Hook Model has four phases: trigger, action, variable reward, and investment.


The Hook Model explores how triggers create action, and how variable benefits and user investment create a loop. This model creates a behavior that is requires no thought and becomes habit through repetition.

Thanks for reading. I’ll try to do a chapter a day until I’m done!