…p from Facebook to mobile. There are few examples of the incumbents smoothly navigating the change. Too often they try to port what they have from one platform to another, rather than imagining a ground up experience for the new experience and the new user base.
…m 20 years ago when these same companies merely introduced new technology and consumers adopted it. Now, consumers can see and imagine the world as it should be — exceptional customer service and spectacular product innovations — yet they are limited by the confines of the world as it actually is today.