Pure Human: Rhetorical Analysis in Paton’s article Fashion that Gets Under the Skin
Elizabeth Paton: In the New York Times on July 19, 2016, wrote an article called Fashion That Gets Under the Skin on designer, Tina Gorjanc, a graduate from Central Saint Martins in London. Gorjanc made a clothing line called Pure Human which is a line based on a leather prototype that could potentially be DNA extracted from hair to make leather out of human skin. Now this hair is not just being extracted from any person, its from celebrities. Mr. Alexander McQueen’s hair to be exact therefore Gorjanc wants to use his tragic suicide as a source to her upcoming iconic line. Although with this clothing line, Gorjanc is having trouble with many different legislations concerning public morality grounds and consent of the used cells. With that living in the U.K the courts can opine the event, however, Gorjanc has a real argument with the existing legislation based on human body product. This states that when your tissue is removed from your body all rights to it disappears in saying that Gorjanc is seriously considering this line as a new trend based luxury.
Paton begins with using lust and envy to grab her audiences attention; but possibly a bit too dramatic making the reader feel minuscule.However using renowned organization and facts based on the biology of Tina Gorjanc’s Human Leather clothing line as her credibility factor — she intrigues the audience to continue reading and wondering if this line will actually work.
Paton begins drawing her readers in with a question that could either offend or entice her audience.” how far would you go to show your appreciation of your favorite celebrity”(Paton). Opening with this statement is very risky in the sense that the audience she is appealing to is a fan of celebrities or even envies a star. This rhetorical strategy could possibly make the audience infer that the remainder of the article is weak and uninteresting.
However, she redeems herself using scientific background and facts on Gorjanc’s clothing line .Paton explains “ advances in tissue-engineering technology could create a highly lucrative and hitherto untapped niche within… a range of leather prototypes…to form DNA extracted hair samples”(Paton). Using this information gives insight and background to the audience as well as credibility to Paton. She also states, “Modern Meadow, which grows bio fabricated leather in labs from collagen proteins found in living cells, bypassing animal slaughter… is a growing convergence between biotechnology and the fashion world”(Paton), letting her audience know that this will create sustainability for supply throughout the fashion industry as well as Paton inferring fact based information on why this is a good cause.
Paton ends with her article stating different points of view on the situation — making the audience understand that this is not a biased article. Paton states, “Kering, the French luxury group that owns the Alexander McQueen brand was aware of the project… however was not approached by the designer about the project and they did not want to endorse it”(Paton). As well as people disowning anything to do with the idea Paton even goes into the governmental side of the whole argument. She explains “ One of the issues with living in the country like the U.K. is that the courts can step in to opine in the event that existing legislation has not addressed something… as well as trademark issues”(Paton). Further implying that with this project there are many steps and actions that need to occur for the process to even begin.With that Paton wrote a piece that enticed and informed the readers as well as using different rhetorical strategies to complete the article on Gorjanc’s crazy but iconic clothing line.
Paton, Elizabeth. “Fashion That Gets Under the Skin.” New York Times, 19 July 2016. Web. Sept.-Oct. 2016.
“Leather Re-imagined.” Modern Meadow. N.p., n.d. Web. 30 Sept. 2016.